Analysis and suggestions on the factors influencing the conversion rate of website traffic

A website wants to profit, the website must maximize the website traffic to convert to the transaction volume, has the transaction volume, only then will have the income, has the income, the electronic commerce website only then can operate normally, does not have the transaction volume the E-commerce website to be difficult to survive. Changsha SEO According to China's Internet data show that the Chinese site survival is not high, many are premature, it is a very regrettable thing. There are a lot of websites that have a lot of precise traffic and every day a lot of people visit, but it is not able to sell their products well, it is reported that a site is a day with more than 3,000 accurate flow of the site, but only 2 transactions, conversion rate so low, this is a lot of people do not want to see the results, is indeed the webmaster friends deep. Changsha website optimization has been in the analysis of how the customer's purchase desire and the number of clicks to change into volume, in the end what are the factors that determine the user's desire to buy? The author has summed up the following points for reference and exchange through long-term observation and practical experience:

1. Website product category, Changsha SEO personal feel this is to affect the user to purchase a very large aspect of the desire, I saw a user browsing my site after leaving such a sentence: "Each brand let you praise, you want me to choose who good?" to tell you the truth, I am very grateful to this client, a language awakened the dream of the people, Miju the biggest problem with the site, yes, a site does not overly recommend a lot of product brands, each product is recommended to say, this will only lead to a result: we are led by customers into the biggest obstacle to customer determination, so that customers have no direction, Uncertain about the last in vain lost a customer. Take Taobao mall Taobao shop, personal feel push 1-3 main products on the line.

2. The UI of the website must be humanized design, do not again the site above the home in a large number of head piece and video and music files, so as to enhance user viscosity and deepen user experience. When customers come to your site must not give people a very fancy feeling, customers must be thinking, I come to shopping is not to see pictures to listen to the video, to go to they have a special site can enter! So the class capacity of the website must and the website theme should correspond! So in the design site is sure to be the site's appearance design professional, beautiful, Don't be fancy. Site must highlight their own characteristics, copying imitation can only give customers a visual aesthetic fatigue. Do not insert a large number of ads on the page, this is particularly annoying!

3. The professional nature of the website, if a page does not see any contact information, the company, and some sites even just a single page, if your own customers you think you will believe it? In fact, for your blog to locate a role, this role must be a certain aspect of the professional authority, So that users will further believe that your station, there are a number of small details can be put on their own QQ, or other online communication tools, convenient for others to consult, help solve their problems encountered, improve the authority of the site. So as to increase the conversion rate of flow.

4. Website navigation clear, do a good job site map, if the user entered the site, do not know where they are, do not know what to do next, do not know how to return to such operations, customers may be the time to directly shut down the page, but also talk about what to buy. Therefore, effective navigation is more conducive to customer purchase confidence, more affinity, user-friendly, thereby deepening the conversion rate of Web site traffic.

Competition is full of the entire Internet, so unexpectedly fierce competition today, want your site in a number of sites stand out and absorb more customers, then you pay more efforts to achieve their dreams! The above article from: Www.0731w.com, reprinted the famous source!