Experts ' comments: The 24 strategies of Internet commercialization from the perspective of content

June 1, positive and negative two events to push the network culture to the focus of media news. The Information department Binjie the Government and the legal angle to the unhealthy network content position, at the same time the Beijing 10 website joint launches the online big classroom, wants "uses the advanced culture to occupy the online front". In fact, as the Internet economic industry practitioners, how do we promote the healthy development of the network culture on the basis of doing a good job of commercial "homework"? The following summary of the experts on the 24 suggestions, for reference only.

1. Wang Jianyue: The benefits of information disclosure are obvious and are recommended for appropriate filtering.

(1) Information is not overloaded, the benefits of information disclosure is obvious.

There is more and more information overload recently, I see the information has never been downloaded, but a person access to information opportunities are increasing. "The benefit of the openness of information is that only a sharp increase in public information can make it possible for information that is of interest to itself and that has not previously been available." ”

(2) However, proper filtering of information is necessary.

For example, the sound of more than 100 radio stations will suffer from noise if they do not have the tuning function of the radio. Similarly, for a large amount of information, if there is not a tuner selected frequency bands, it will only be distressed.

2. Li Shanyou: The current news model has no vitality, using new technology to analyze the news again.

(3) Network News "One-to-many" mode vitality is short

My first and most important experience is that the Internet treats itself as the media. If the network news is still stuck in "one to multiple transmission" copy and paste mode, the future vitality is still problematic.

(4) using Web2.0 technology to analyze news again

Now with Web2.0, a variety of new technologies appear, we should reflect on the technical aspects of the news to do an analysis again? (Editor's note: Try "multiple to One", "one-to-one" mode, etc.)

3.p.j.fusco: From good content to excellent content, the key is a higher conversion rate.

(5) Good content is based on each page to reflect the overall visibility of the site. It encourages users and provides the best way to navigate, keeping the subject unchanged and adding internal links over time.

(6) and from "good" to "excellent", must have a good website content has everything, but with a higher conversion rate. It is action-oriented, motivating users to buy, get more information, subscribe to newsgroups, make appointments, or make appointments.

4. Yeung Kwong: Understand the needs of users, the user classification and service

(7) Without the feedback of the Publisher users, they only need to publish simple

Webmasters can easily define the user as two large groups, the publisher and the lookup party. But for the Web2.0 feedback platform, there should be two kinds of publishers: one is the publisher that needs feedback, the other is the publisher user who does not need feedback. such as the release of discount information, recruitment information to the Publisher, their purpose is clear, as long as more people see, generally do not need feedback.

What services do they need? More is easy to publish. and feedback information, Web site registration, etc. may become their obstacles.

(8) Need to feedback the publisher, needs to improve the membership management system

Then look at the publisher who needs feedback. such as housing rental, dating, job hunting, second-hand goods and other information publishers are mostly revealed personal privacy, such as telephone and other contact methods. Why is it that netizens who usually protect privacy are willing to disclose their privacy? Because they care about the information after the release of browsing and online feedback. So fill in the information more complete and true.

How does the site serve them better? The most basic is to provide a member management system to facilitate users to modify information at any time, monitoring information access, including the first time to send messages to the mailbox and so on.

(9) The query habits of different people, add information to remind the function

If a user needs to txx the train ticket, if the search results are not satisfied may not come again. How should we serve this type of user? Added information reminder function. Suppose that the user ordered the key words for the txx of the train ticket information, and set 7 days if the release contains the content of the keyword information, automatic e-mail notification to the user, is not a flash on this type of users virtually pulled back?

5. Cool Network Chen: Classification of the site is not the measurement of PV, should be the amount of information and user

(10) At present, the most important goal of measuring classified websites is not PV, but the amount of information and users.

(11) In the initial development of classified information website, cooperation should be more than competition! "As for the smoke of competition will certainly have, but should be more mature in the market." Otherwise, everyone will live very hard! ”

6. Word-of-mouth Network Li Zhi: Life Class softening and hardening information, life Yellow Pages is also a very large market

(12) 06 U.S. Internet advertising market reached 6.7 billion U.S. dollars, which accounted for 18% of classified advertising information. Many people think that the classification of the view is the life of the softening, hardening of information, in fact, there is a piece including China, Europe and the United States is a big piece of life is the yellow pages, including bars, shops, restaurants, rent, friends, such as real-time very strong information. This industry collectively referred to as the local life consumption of the industry, in fact, people will not go to see in the end is classified information or the Yellow pages, they will only see whether the need to solve the life.

Can say classified information the industry that has classified information and the yellow pages of life, with the development of the Internet, this will gradually merge into a field, so this is a fairly large market.

7. Search Room holding Liu Jian: cooperation becomes the begotten of classified advertising website

(13) From competition to cooperation is the inevitable development of classified advertising. At present, the classification website and the channel business cooperation, with the formidable search engine combination has become the classified advertisement website Growth begotten. This kind of cooperation can bring to the user great convenience, provides the user more humanized service and the customer experience, but also can facilitate the website to be interspersed the advertisement more reasonably.

8. Business Opportunities Online Wang Haifeng: The funds to enter the need to be cautious, line under the combination is the way out

(14) The market prospect of classified advertisement is broad, but the Chinese market is still in the initial stage, in the case that the profit model is not clear, the blind entry of large amount of funds will easily lead to the transition competition of the classified market. So investors will choose carefully before they intervene in the classification field.

(15) Line online under the combination of classified information is the way out of the classification of the market, because the content and user groups relatively professional, relying on advertising mode to make money easier. Specific operations, and the combination of offline mode for the classification will be better. For example, the classification of the site if the local property, intermediary, friends, tutoring and other online information, and offline related mode integration, that is, line under the combination of online mode should let this market a better profit model. The current flow of revenue-generating portal profit way has passed, the future of this line under the combination of the model is not necessarily profitable, but there will be revenue, can now try this model.

9. Shan: Classification information needs to be based on core strengths and cultural differences, to do "major surgery"

(16) Classified information websites follow the traditional path, can not meet the demand

For example, sleep at night on the Internet to see classified information, turned several pages did not see valuable information, it is better to see the news has value. Why didn't the Internet classified information website really play out? Because still use the traditional way to do classification, consistent can not meet user needs.