Medical industry Baidu bidding optimization skills to save money high conversion rate keyword selection

According to Baidu customer service to the total of Baidu over there: The current Baidu bid with 50W users, of which more than 85% of the private medical industry, can be seen in the bidding rankings so that they did taste the sweetness. Now the private medical industry is the implementation of Baidu bidding +seo network operating forms, Baidu bid to burn the money way like seven hurt fist---first hurt himself, and then hurt people, of course, there are many enterprises because of the cost of bidding ranking is too high and fell down. In fact, the same sum of money, to use it well is to receive good results.

Have a certain understanding of the bidding friends are deeply aware of the hot keyword is not necessarily high conversion rate. The Hot keyword can be learned from the Baidu Index (index.baidu.com). Such words, such as the high cost of competitiveness, but the effect is just the opposite, can not be ignored this kind of words to help you open the brand. If you look at the data for a long time, you will find that the words that actually work well are those that are not popular and have poor flow. PPC ranking competitive search engine advertising service is most important to stand on the user's point of view, think more about what words they need to be high, rather than private hospitals bidding "treatment category", "Hospital category", "technical category", than "symptom category", "etiological category", "common sense" and other conversion rate is high, especially in addition to regional Hospital class, The conversion rate of treatment is the highest in the region. Let's talk about the medical industry Baidu bidding optimization skills to save money high conversion rate keyword selection, here is a collection of personal views and some of the knowledge gained in the process of communication with friends.

First, ROI to determine what keywords to choose and the level of the bid

The hospital industry focuses on the "treatment words", "hospital words", "technical Words", "regional therapeutic words" and "regional Hospital words" in related disease species. Sometimes the key bidding is high, but if the value of the disease is very high, then your ROI is very high. PPC Bidding rankings should not be too much to consider the price factors of keywords, and more to consider the issue of return on investment. For example, the conversion rate of 100 fast flower symptom class is not high, it is better to spend the money on the very high ROI words.

Second, good at tracking the analysis of data to select more users need words

At present, the most popular data totals have Cnnz, 51la, Baidu Statistics, there are also business Qualcomm, but also the focus of the focus. Keep a record of the words you have conversations with each day and consider whether you want to do them. The use of Baidu bid account statistics related functions to count all the key words price, click Rate, page stay time. Only detailed data reports can guide you to the next step, to know which keywords bring you the highest click-through, which keywords bring you the highest rate of return on investment. The two are likely to be different. There are often some less popular, the price is not high keyword, but its relevance is very high, so the investment rate of return is the highest. Because the search for these keywords are more intense demand for medical treatment, the intention of more accurate clients.

In short, the choice of words must stand in the customer's perspective, understand the needs of customers, choose high ROI words. Content by the website http://www.gdshenbing.com in Admin5, reproduced please keep the URL, thank you!