Mobile version of the E-commerce site: Home page and navigation design

Original:Mobile Commerce usability:home Pages and navigation

Author:Linda Bustos

Translator: Shan

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Mobile Shopping

As more and more retailers face the challenges of Web site optimization, the unique needs, usability challenges and opportunities of mobile networks are accompanying. Designing a Web site for mobile devices is not a novelty, but it's a rarity for online e-commerce sites. If providing users with anytime and anywhere service is a very important e-business strategy, you can't just rely on smartphones to achieve the desired mobile device availability by simply converting your traditional website. Whether the Web site optimization for mobile devices, the effect is significant difference.

Consider the usability guidelines for the WWW site in the late 90, and some questions about today's mobile web design:

1. Rolling, horizontal scrolling

2. Small fonts, unfriendly web fonts

3. Broken images, incompatible plug-ins

4. No link showing the clickable state

5. Slow page reads ("World Wide wait?") ）

6. Complex navigation, simple labels

7. Search tools that do not recognize synonyms and spelling errors

8. Neglected banner advertising, if something looks too much like advertising, it will be ignored

9. Complex forms

10. Request to register before checkout

11. Unclear information Communication, website guide

This list will continue to extend. In addition to the narrow screen of mobile devices, slow and unstable network connections, lack of support for rich media, the cost of data transmission, shorter battery time, and so on, the headache for the network has evolved into a migraine for mobile devices.