Product Design Experience (II)-big Product Design

The concept of "Big Product Design" has been in mind for several months. The final commercialization of a product, its user experience, all the influencing factors can be attributed to "big product design". Specifically, they are business, product, and technology.

 

Business is mainly manifested in the leadership, operation, marketing, and sales departments of the company. They decide the market positioning, price, and Promotion Strategy of the product.

Products, that is, the "Product Design" department in the general sense, are products and user experience departments. They determine the product's functional scope, interaction process, and visual performance.

Technology, mainly for development, testing,DBA,SASoftware and Hardware architecture, etc. They determine the product performance, stability,BugQuantity.

 

These three layers constitute a "big product design"CubeThree sides of the body (in the industryBlogI have also seen this saying, forget where it is, and borrow it), and their product structure determines the user experience of the product. The improvement in each dimension is beneficial to the product. Below are the highlights ......

 

A company must have his strengths and weaknesses. He does not have to be strong in these three aspects. One is because of the problem of building a "cost-effective team", and the other is because both of them are hard-pressed and lead to internal consumption. Obviously,GoogleIt is a technology-led team that has worked in the market from one person.MmEngineers are familiarGoogleHas the absolute right to speak;AppleIt is an obvious example of product design. Its Design has already formed a kind of temperament. Even if it is a hacker, I believe it can be sold a lot. Alibaba is the third-party leader, the strength of business also determines why Alibaba does not recruit strong fresh graduates, because the strong fresh graduates can only be technically powerful, andBusiness senseIt was honed by working hours. Personally, last yearAlisoftThe positioning of the platform was a bit technical-led. I made my own software, but the platform strategy later shifted our focus to the business layer, repeat Alibaba's practices that other companies are good.

 

In the end, there seems to be another implicit model, that is, the boss decides the product design, which is quite tragic (sympathizing with a State-owned monopoly enterprise to design productsMm,-_-).