Product design to know the reason why: the quality of product managers

Article Description: know it, so that it can be.

Product manager's quality, from the whole should include 3 aspects: the perception and grasp of the product market, called the market, accounting for 30%; the pursuit of user experience and persistence, called experience, accounted for 20%, the team's drive and rhythm control, called execution, accounted for 50%. Three in one, there is virtual reality, continuous testing continuous improvement can be broken at the end of a big!

On the way to product design, it has gone through several stages: in the first line of a lot of things for criterion, because then, why, then slowly began to think about why this is not the case, the product has been such a lot less blame, more is to explore the reason why it is so, know it, and know why; , know the reason why can not help but sigh, if efforts to do better, whether can solve the obstacles? Know it, so that it can be.

1 years ago I wrote a " product manager I understand ", when the deep thousands of words to full of idealism of the cry, there is no system, just think of where to say, although the law is not very wrong but always feel that can not fall .... 1 years of solid exercise many times, Experience a product from scratch, from the line after the bottleneck and then overthrow never found a new direction. In this process, there is the running-in between the team, also let oneself learn how to become a good product manager. Write here today as a record of your own growth.

Product manager's quality, from the whole should include 3 aspects: the perception and grasp of the product market, called the market, accounting for 30%; the pursuit of user experience and persistence, called experience, accounted for 20%, the team's drive and rhythm control, called execution, accounted for 50%. Three in one, there is virtual reality, continuous testing continuous improvement can be broken at the end of a big!

Each successful product is a product of a specific time period, a specific time period is the market, in this product market, each product is "unique value" as driving force. The birth and greatness of the ipod lies in the correct grasp of the music market changes and technological innovation, and the ipod itself design is only added to the sub-item, and does not play a central role. Once the product market is determined, it means to find the right route, in this process or have an offset, such as suddenly left and right, but as long as the route as a center, there will not be too much problem.

Generally speaking, the knowledge of product market can be grasped through 3 parts, social and cultural trend and driving force, current economic condition and consumption focus, advanced and emerging technology.

When the direction is not meant to be successful, direction and goal always to the ground, reflected in the product design process is the ultimate pursuit of user experience, to ensure that the user needs to meet the requirements of elegant enough. Can think that the product market is actually to help find the user's pain point, and the experience of the obsession is the right remedy. In this process, how to gracefully meet the needs of users is always around the "unique value" to do. Give priority to the needs of the majority and then provide a solution for the few.

However, product design is never a person's business, and there will never be heroism. The success of a product is always the result of a team of people working together, even if the team is small. Therefore, the above product market and user experience real foothold is actually executive power, and executive power I think is the most test a product manager of the right. How to drive a team of brothers Fast and good finish product design at the same time grasp the rhythm of the rapid iteration is the fundamental success or failure of a product.

Here are a few of the most important places, so that the product direction in the entire team to be recognized, have a plan to carry out the rhythm of the product design, flexible response in time to respond to possible problems and direction of the deviation. If the team is not able to agree on the product direction will not exert all the effort, but the light is strong but there is no rhythm often hit the south wall situation.

A complete product flow is simply the process of discovering the problem--analyzing the problem--solving the problem--validating the answer. In this process, only understand the market has no place to focus, seemingly all look at the thorough but always look very beautiful, will probably become a brick home; The experience is easy to get the user to lead the nose, often mired in the mire, or become a theoretical pie or start self-doubt; But more often than not, the problem is not the gold but the gold. Only the three will be able to become the unity.

The three parts seem simple, but each part is a lot of knowledge and skill, and each part has many unique doorways. With my current experience and ability is still unable to understand its one-tenth, still need to continue to work hard to sharpen and improve the project.

Above, for growth notes, records so only for self-examination.