Product Manager daily Duties analysis and finishing __ Products

Recently in the study of product manager of the relevant knowledge, for product managers day-to-day duties related to, I organized as follows, to share with you, hope to be able to communicate a lot.

Product Manager Daily Duties:

1. Market Research and analysis

2, the definition of product design and planning

3. Project management in the process of product development

4. Product Preaching

5. Market Promotion

6, after the introduction of the product management and iteration

I. Market research and Analysis:

(1) Understand the market demand:

1, communicate with potential users to try to get the demand

2, clearly exist in the opportunity of the target user groups and characteristics

3, and directly facing the customer's front-line colleagues to communicate, such as sales, technology, operations, marketing, technical support and so on

4, to obtain, analyze and evaluate the needs of users

Collection of requirements

Analysis and evaluation of requirements: whether urgent, strong, high-frequency

(2) Analysis of competitive situation

1. Market Report

2. Industry Articles

3, the use of competitor's products

(3) The matching degree of own resources and satisfying the user's demand

1. Technical resources (whether there is a technical reserve)

Is there a technical resource

Is there a need for technical predictions

2, market resources (media resources, promotional resources, public relations resources)

3, operating resources (the existing team can support the possible user needs and corresponding to the other requirements)

(4) The objectives of the phase

1, discover the opportunity of innovative products

2, return to improve the existing product opportunities

(5) Output document at this stage

1, business requirements Documents BRD (Businessrequirement document)

BRD is to give products, operations, research and development, management and so many people look, to explain why there is this demand, the requirements of the boundaries and business objectives, the required resources;

2, market demand documents MRD (Marketrequirement document)

MRD to the product, operations, research and other business line of people to see, the main is that we have unanimously recognized that the requirements are established, but how we can achieve, when to achieve the requirements, achieve the requirements will be achieved.

Design and planning of product definition

To make clear the product is the process and result of product abstraction after market research

(1) Product vision, the team to strive for the goal and direction

(2) Target market (Internet products mainly refers to the target user groups and groups associated with the location)

(3) Competitive analysis (for team members ' reference and understanding)

(4) Product function and detailed description

(5) Priority of product function

(6) Product use cases (using case, mainly for more convenient people team members to understand your ideas)

(7) Performance requirements (maximum concurrent number, peak online number, peak system response time, etc.)

(8) Other departments support demand (market, operation, technology, sales, etc.)

project Management in the process of product development

(1) Full and effective communication with the team, coordinate the resources to ensure that the products are progressing correctly according to the established goals .

1, collaboration and ensure that all parties follow the established objectives

2, and research and development communication cooperation, determine the product's basic time node

3, in the process of product development, with the project manager to track the progress of product development

4, timely communication with the company, report the product development process of a variety of problems, progress, difficulties, coordination of resources;

5, timely and a team to inform the product progress, to ensure that information equivalence

(2) demand management

1. New Requirements

2, change the demand

(3) Objectives for this phase

Product testing and Acceptance completed

Iv. Product Presentations

Pre-product conception, market analysis, demand, etc., are product team and research and development team in the main participation in the research and development phase, according to the actual situation of the product will be in the appropriate time to let other relevant teams begin to understand the product, by this time, the general need for the product internal

Main audience: Customer service, marketing, sales, operation, other ...

(1) The purpose of preaching

1, internal training, so that team members familiar with the characteristics of the product and modulation

2. Gain recognition, unify vision, inspire morale, gain trust and support

3, to assist other teams to better, faster and more coordinated work around the product

(2) from different departments to see the significance of product preaching

1, customer service: in favor of customer service staff to better organize and understand the next work, including customer service questions and so on processing process

2, the market: understand the product, in favor of market personnel to prepare their promotional strategies in advance, including packaging products;

3, Sales: Understand the product, in favor of the sales staff in advance and existing customer communication, do a good job of preparing sales preheating

4, Operation: Understand the product, can better let the operator participate in the product, understand the product function in advance, reduce the late communication obstacle and the cost

(3) The way of product preaching

1, the product internal recommendation (foreground forecast, product demonstration and product trial)

2, pay attention to control atmosphere, guide;

3, the best one department to be targeted to preach, interactive communication, break

v. Market Promotion Assistance

to check the content of the product's propaganda material

1, including: website, mobile applications, PR materials, print, etc.

2. Purpose: To ensure consistency of product alignment and product description (note that guidance is provided, but not interference with other people's work)

3, mainly for: market, public relations, operations, sales

Vi. Management and iteration after product launch

Main work:

1, the operation of data collation analysis

2. Deep-line experience products

3, pay attention to customer demand feedback

4, continue to maintain coordination and communication with various departments

5. Iteration and optimization of new version