Definition of e-commerce website and header file

Now the company is engaged in e-commerce sites. Years ago the company's Web site needed to redefine the header file, so it took two days to collect, categorize, and organize related title,keywords and description. Here are some of the experience of the operation to write out and share with you.

Definition of the content part structure of the header file

The company's website is the main high-end cosmetics E-commerce site, in the keyword competition is quite fierce. Because at present the main is to do Baidu search weight promotion, so selected the main push keyword Baidu natural ranking of the top several sites to carry out the relevant information classification and analysis

　　

From the above structure analysis, the definition of their own website header has a clearer positioning. Of course ranking well does not mean that the header file is well written. Excluding the weight of a said, such a site is relatively more useful for reference.

For reference, the last is to define the three parts of the header file. We all know that the header document can not easily move knives, the knife will be one-step. However, from the experience of the past, I was in the process of modification to try not to make too big changes to the title. Simplification of the description and keywords.

A new understanding of keyword selection

I previously promoted the maintenance of the site, is basically a station around a few key words to optimize, promote. It is relatively easy to choose between keywords and operations. Especially like long tail keyword many can think out.

But now the company's website is cosmetic category, a big make-up category below there are 14 small categories, such as eyeliner, lipstick and so on. So you need to use the keyword selection tool.

In the course of operation, I was first from looking at the main products, define the main push keyword, through the keyword selection site and tools for relevant keyword selection. Keyword Selection tool now can be very good display Baidu index, so do not need to do in the Baidu Index query. Finally, combined with Baidu search box and search results after the relevant search tips, to define the long tail keyword.

　　

Here I need to focus on the following is the use of Alibaba's search tools, because the data from the company backstage, such as its one Amoy to bring the flow is very large. After all, the head of E-commerce put the deal is it sitting, can not be belittled. So here's the keyword selection to summarize the company's background search data.

　　

In such a large number of keyword selection process, because the need to collect more data, so be sure to do a good job of data records, especially Baidu index specific figures. This process is tedious, but the selection of keyword processes also adds to the understanding of the product and helps to be more accurate when writing definitions of the relevant keyword categories.

Jingxi Rouge Shop (www.yanzhipu.com) and believe that the site home page and the importance of the header document is self-evident, in the selection of the time to learn from the same industry winners, can let us take a lot less detours. And in the operation of the rational use of external tools, it can effectively improve work efficiency. And more importantly, we can provide scientific data reference for our work. So I hope this article will be harvested after reading. A5 Starter