How to do Internet marketing for high-involvement goods

Network | Network Marketing Marketing ScienceOn, according to the ConsumerThe degree of collection and involvement of commodity information in the process of purchasing decisions, which divides commodities into high invo LVement) and low-involvement commodities (lower INVO LVement). High-involvement commodity usually refers to the relatively expensive price, ConsumerGoods that require a larger fee, such as a house, a car, and a WatchAnd the high price of digital products such as. Conversely, like ordinary fast-moving consumer goods, such as beverages, shampoo, such as goods, the price is relatively low, function and function at a glance, usually fall into the low involved commodity category.

For consumers , to buy high involvement in the product, the decision-making process is relatively long, it may be necessary to collect a large number of relevant commodity information, compare the different brands of similar products, and to have experienced people to consult, and then repeatedly balanced, and finally in a number of possible alternatives to find an optimal solution. The information of the commodity is the most need of the consumer in the process of buying and making this kind of goods. Information is not the same, the impact of high involvement in the sale of goods is the biggest obstacle, but also engaged in the sale of high involvement in product people need to deal with the most good problems.

Today's Internet era, the network brings together a large number of various kinds of commodity information and the use of existing users experience information, this kind of information dispersed in different sites and sites, and from different angles, various and commodity-related. More and more consumers are starting to get information about the goods on the Internet when they are buying decisions about high involvement in the commodity. The search engine provides the possibility for the consumer to obtain the effective information from the massive information. It is with the help of search engines such as Baidu , consumers can get the information they need to identify, selective analysis, so as to support their shopping decisions.

In addition to high involvement in products, some of the relatively low price sensitivity of the products, such as MP3, computer consumption, etc., because of its large price changes, consumers usually out of the principle of saving money and after-sales service to provide convenience, but also through the search engine tools to seek quotations and service evaluations for different markets, compare, and find the most suitable businesses.

It should be pointed out that in the case of Network Marketing , for the sake of cost, some low involved goods are more suitable for online sales through the network without shops . And the high involvement of goods, it is not very suitable for this way. The Network Marketing of the high involvement commodity can only find the cut-in point from the information provision aspect, as far as possible eliminates the consumer to purchase the decision-making process the doubt, as far as possible realizes the on-line and the consumer information Interaction, obtains the consumer Feedback and provide further consulting services to drive online communication into offline trading.