How to optimize the landing page of e-commerce site

In an E-commerce site, the landing page (Landing page, sometimes called the primary capture user) is the product page that is displayed to the user when our potential user clicks on the ad or uses the search engine. E-commerce site, the most important is not a simple network traffic but the conversion rate of the site, if the conversion rate is not good, so even if your site traffic in how high also does not have much effect. Then for E-commerce site Webmaster, how to improve the conversion rate of the landing page optimization is necessary. So how do we optimize to achieve the best results? Today I share several tips on landing page optimization.

　First, in our product picture plus ALT attribute

For e-commerce sites, pictures are required, because this allows our consumers to better understand the performance of the product. And to optimize the point of view, the image for the search engine is not very friendly, search engine for the image recognition also depends on the alt tag attribute. So in the landing page of the ecommerce site, the product page, if we use the information described in the picture, remember to add the ALT attribute to the picture, as shown in the following illustration:

　　

The goal is simple, to make the search engine more understand the content of our site. Of course, we need to note that we can't use this tag to stack the keywords. If this is the case, it loses the purpose of using it. For the use of keyword stack and be k out of the site countless, if for this reason was k off, a little penny wise lost watermelon.

Second, the product description to reflect the professional enterprise

For E-commerce type of site, how in a short period of time to allow users to generate trust in your products, and the original intention to pay out the purchase is particularly important. For this we need to work on the description of the product. For the conversion rate we can describe the product description is a fuse, can detonate the consumer's desire to purchase depends on whether you can provide a professional product description.

We optimize the point of view, search for the landing page to capture the most important content is the product description information. Because the description is generally plain text, and the text for search engine friendly, and if your description content quality, then search engine will be more favored you. Therefore, we stand in the perspective of optimization, product description is also necessary to improve the conversion rate.

three, the landing page inside the chain structure should be clear

In our E-commerce site Landing page optimization, we also need to draw attention to the structure of the station, the need to maintain a clear station. At the same time, the faster the loading speed, especially for consumers, a clear and reasonable internal chain structure, as well as fast access speed, will add a lot of points for your site. At the same time to deepen visitors to the site's access depth, natural conversion rate will increase.

Summary, for E-commerce website landing page denomination optimization, I think we need to pay special attention to one aspect is to always stand in the user's perspective to think, so as to fundamentally improve the conversion rate of the site. This article by the Royal Mud Square flagship store http://www.xm167.com/handwritten original, reprint please retain the source.