I have no time to start a business. I have to read these 10 classic books.

From: http://xueyuan.cyzone.cn/shuping-shuping2/241002.html

"Reading 100 million books is not as good as reading 100 Classic books ". Of course, the standards of bad books and classic books vary from person to person. You are welcome to recommend them.
Management capability and management experience must be continuously learned. practice and experience are particularly important. Therefore, many people are sick at MBA. However, we all know the importance of linking theory with practice. We know that we can see farther from standing on the shoulders of giants. Many entrepreneurs, especially those on the Internet and mobile Internet, are not management backgrounds. Even if they have management experience, most of them are managed by departments and small teams, big mess.

In the face of changing internal and external enterprise environments, quick learning is very important for entrepreneurs. Reading is one of the most convenient and efficient learning methods. Too little time, too many publications, too much time occupied by new media? These should not be an excuse for us not to read classic works. Here, we have integrated the recommendations of many domestic and foreign entrepreneurs and comments from netizens, and selected 10 classic books for you based on the actual situation of Chinese entrepreneurs, it covers personal management, communication, human resources, management, marketing, strategy, economy, entrepreneurship, and market research. These books are not so interesting to read, but just like a good medicine, a good book will be slow.

1. The 7 Habits of high-performance people)

By Stephen R. Covey

The self-management of enterprise managers is very important, especially the managers of entrepreneurial companies. The founding enterprises will have a distinctive founder brand. Covey's content in this book is not a fashion or management technique, but a time-tested basic principle that can guide behavior. The change of thinking leads to the change of behavior, which strengthens the management mechanism within the Organization and cultivates the common language and values within the Organization. Instruct entrepreneurs to improve themselves first, and then influence and improve the Organization.

2. Don't have lunch alone (Never Eat Alone)

Author: Keith Ferrazzi/Tahl Raz

The importance of networking is self-evident, especially in China. Find entrepreneurial partners, recruit employees, find investment, and sell products ...... With good networking resources, it is easy to do many things. Often, when "contacts" are used, they often hate less, and the network needs to be operated with 1.1 drops of care. This book tells readers how to establish their own circles based on their own personality and characteristics, improve their social circles, and achieve their career development. It provides specific operational suggestions for many questions, for example, how to establish a relationship between the two parties in a meeting, dinner, or accidental contact.

3. Influence)

Author: Robert B. Cialdini

How do you influence your employees, your customers, and your investors? How influential are you? How much potential do you have? There are ways to exert influence. There are tricks, comparisons, reciprocity, mutual concession, commitment and consistency, social identity, preferences, authority, shortage ...... Leadership, management, and influence are essential.

4. The effective executive)

Author: Peter F. Drucker

The classic work of the Management Master Peter Drucker. Management needs to grasp the essence and focus on employing people, decision-making, and strategy. Have you worked effectively in these areas? It is not natural to be fruitful, but not a natural leader of excellence that can be learned through learning.

5. The practice of management)

Author: Peter F. Drucker

Management practices provides concepts, principles, and tools, and is a set of systematic management knowledge. This book is not only popular in the United States, but also very successful throughout the world, including in Europe and Latin America, especially in Japan. The Japanese believe that the concept of this book laid the foundation for their economic success and industrial development.

Drucker's profound Humanistic Qualities emphasize human ideals, values, and judgment, and become a key resource for organizational performance. Therefore, only by finding the right person, placing the right position, and assisting from the side can there be "right" results. Drucker always evaluates people positively, and evaluates things negatively (high standards.

6. The Lean Startup)

Author: Eric Ries

Lean entrepreneurship represents a new method of continuous innovation. It originates from the concept of "Lean Production" and advocates enterprises to carry out "validation learning". It first introduces a simple prototype product to the market, then, in the continuous testing and learning process, it verifies whether the product meets the user's needs at minimum cost and effectively, and flexibly adjusts the direction. If the product does not meet market requirements, it is best to "fail quickly and cheaply" instead of "fail cheaply". If the product is recognized by users, you should continue to learn, mine user requirements and iteratively optimize products. This model is not only applicable to garage startups, but also to new businesses in the world's largest enterprises.

7. Competitive Strategy)

By Michael E. Porter

Porter's "competitive five-Force Model" and "Three competitive strategies" have been widely accepted and practiced globally. Although Porter's competitive theory faces many challenges and challenges, it seems that we have no good way to replace it.

8. Marketing Management)

Author: Kotler P./Keller K. L.

Philip Kotler's "Marketing Management" is the foundation book of the discipline, also the most accepted and praised by the world's academic circles and the industry. It is known as the "marketing Bible ". For many technical entrepreneurs, marketing does not have to be done in person, but you must learn more about it. Good products are inseparable from good marketing and good marketing to make profits.

9. The truth about managing people)

By Stephen P. Robbins

This document describes how to manage and employ people from recruitment, incentive, leadership, communication, team building, work design, performance evaluation, and change response. People are the foundation of an enterprise. It is an important task for enterprise managers to better utilize the potential of employees. Only when employees are competitive can enterprises be competitive.

10. Principles of Economics)

Author: N. Gregory Mankiw

The principle of economics is a world-renowned economics textbook designed for non-economic students, so it is not boring and easy to understand. It combines current affairs, cases, and charts, better understanding of economic principles and how society and market run. We can learn more about economics. (Entrepreneur state, document/Marina)

Note: The book is reprinted multiple times in multiple countries and regions around the world. The book cover is for reference only and does not represent the latest version. In addition, it is recommended that entrepreneurs with good English skills read the original books first.

You are also welcome to recommend the classic books you have read.