Improving the user return rate is the focus of increasing the effective users of the website

In fact, this is not only happening in the community-type site, in all the Web site forums exist this now. I have noticed a forum before the user statistics, the number of registered more than 40,000, but the actual post users only 10,000, the ratio of 25%. The 10,000 users of this post are screened for occasional postings and some duplicate registered IDs (the majority of the horse clips), and the remaining active users are valid users of the site.

In other words, a large forum with a registered volume of 40,000, the number of people who can truly contribute to the forum may be only 6 to 7,000. Although this ratio is not high, but these 6 to 7,000 people are enough to prosper a forum. This shows that the blind pursuit of traffic, the pursuit of registration for the site to bring the actual benefit is not much, only the number of effective users to the site, to have better returns.

There are many ways to improve effective users, such as perfecting the registration mechanism, strengthening the audit of registered users, improve the quality of members, in the user entered the site "threshold" when strict. While this can reduce the number of user registrations on a Web site, it does reduce the amount of invalid junk users. For some professional more rigorous web site forum is still more applicable. Another important method is to improve the user's return visit rate. Good user experience, effective promotion, effective content strategy, appropriate to carry out a variety of activities (it is best to set up prizes to the user some benefits), the establishment of communication channels and users to communicate more ... These actions are to improve the user return rate of important measures, because it is the user experience is poor, the promotion of weak, website content is imperfect, and user interaction is not enough to cause the user return rate is low, effective users less. It is not good to be immersed in the station, to know how to operate, to promote, to know how to optimize, to understand the user as the center ... Wine incense, there will be competition, poor service does not know how to promote, users will be robbed by other opponents. Retaining users is key, and retaining effective users is key.

In fact, just like a person's choice, perhaps weakness, a choice may decide your destiny. Maybe one of your little ideas, a small shift in strategy, could bring a huge change to your site. Creativity is the driving force for anything to move forward. Improve the user return rate also need creativity, may be a very simple but you are not easy to think of the idea will bring you a large number of users return rate. Let your users have the idea that having to return a visit will bring a lot of benefits site only need to work around this core, to provide users with useful products and services, so that users feel it needs this product or service, will use the second third time the fourth time, they will naturally return, or to the user to benefit, the same thing, Can not get the benefit through the regular way, but in your website the same thing may obtain the benefit, reduces the cost, then the user also will naturally return. For example, the hotel reservation, first of all, users do not have to register can easily book the whole country in the same way online hotel hotels, and there are generous concessions, this is the first affordable, but many other sites can do. Then, by booking a hotel in the same way, you will automatically receive a phone message with the city Network account ID, through the landing account can receive cash rewards, but this reward is not immediately cash, only accumulated to a certain number before you can receive cash. This is the second benefit, this affordable creative very good, not only in the same kind of website grab the initiative, so that the user preconceived, but not to allow users immediate benefits, only to continue to visit the site, and then book hotels through the site can be accumulated to a certain number and receive. This just caught the user want to get the benefit of the psychological, users will not easily give up this benefit, only to become a valid user of the same process network can be obtained.

The same way network of this idea is very good, the same situation, the public comments Web site to download the introduction of electronic coupons, food and beverage strategy, but also to the site has brought a large number of return visit rate. In short, to provide users with practical and effective services and products or to bring users the actual needs of the benefits to retain users, so that users return visit. Finally summed up a sentence: To improve the return visit rate to increase the effective user first to give your users a reason to return to visit.