In product design, the scene is very important

Today I would like to talk to you briefly about the scene problem in product design. Let's start with a question of whether the product design needs to take into account the user's usage scenario.

First, suppose we need to consider the user's usage scenario, then we throw another question: Why take into account the user's usage scenario?

Let's take a different perspective on this question, what is the most electronic product we are using now? It's the phone. Whether we are crowding the bus, walking, eating, or even going to the bathroom, all the while, we are using the cell phone, then the question is: what are we using the phone for? Send and receive information? Answer the phone? No, chatting on the internet to play games, these are nothing but to use the app. And the use of the app is more scene, unlike the traditional PC Internet, can only sit in front of the computer, monotonous fixed scene, limited time and place. When using apps on the mobile side, just like the name--moving, moving around everywhere, or should say that the use of the scene is constantly moving and switching, so for a better user experience, mobile product design needs to take into account the user's usage scenarios.

Next, let's ask a question from another perspective: what is the scenario?

The author's personal understanding is that someone in a place with something to achieve their own purpose, the need to pay attention to a few elements are: a specific person (someone), the specific environment (somewhere) and the specific things (to achieve one's own purpose), summed up is: the person, place, action, And here's the one thing that we hide but can't ignore-time, then we can say that the scene is made up of the following elements: the person (WHO), the location (where), the action (what), the time (when). In the era of PC, we may just consider the character elements, but in the mobile internet era, time, location and action are also the key factors affecting the success of the product. This product is a successful product when you are able to have the user directly think of your product in a scene, when performing an action. For example: Speaking of chatting, we will think and QQ, when we want to take a ride, we will think of dropping a taxi; when searching for a consultation, we will think of Google and Baidu. The ultimate goal of the scene design is nothing more.

Here's an example: if your client asks for a horse that runs faster, what are you going to give him? What the general customer wants, what we give is, but if we have a better choice, can better meet your users, then we why not? From the scene, essentially refers to: according to the scene to determine the reliability of the requirements. As a newcomer, we have neither the experience nor the ability to judge what the user needs in the absence of the scene, as mentioned above, the fact that the user needs a horse that runs faster is the need for a tool that allows him to reach his destination quickly, and thus a substitute for the vehicle, so We need to really pass the scene to test the authenticity of a requirement, which is not only convenient, but also reliable. Therefore, we come to another conclusion: the purpose of considering a scenario is to test the validity of the requirement.

Finally, let us summarize: mobile product design needs to take into account the user's use of the scene, this can bring a better user experience, improve the competitiveness of the product, so that users have the need to directly think of your products, so as to achieve the ultimate goal of scene design, not only that, Considering scenarios can also be effective in verifying the validity and authenticity of requirements, thus reducing the detours you take in your design. In a word, the scene is very important in the product design! The scene is important! Important words to say two times!

In product design, the scene is very important