Interactive Design Examples: the use and architectural experience of buzz

"strategy"

In my opinion, Google's biggest advantage is that every product is done in place, the relationship between products is also organically and closely linked.
Look at existing products: Search,calendar,docments,reader, map,youtube,picasa,android ... Whether it is their own research or through the acquisition, Google can make them very distinctive, become someone else's imitation object.
It's hard to predict what kind of product the buzz has recently launched. But based on past experience, Google's strengths are in product functionality, not community.
In fact, Google's previous products are relatively independent, although the G-powder with a variety of G-products can have a good interaction with friends, but the scope of the impact is limited. Far from being able to do such toruk macto called effects as Facebook and Twitter.

As shown in figure:

Figure 1 Google original information mode

Chart 2 Twitter Information mode

That's probably why Google is rushing to launch buzz. Hope to strengthen the user relationship between the products, so as to enhance user viscosity, increase the number of users. Buzz now looks more like a social platform, bringing together a user's various aspects of information and then centralizing the release, as shown in the figure:

Chart 3 Buzz Information mode

In the form of use, it is more like Facebook, a network of such community sites: communication around a message, usually a reply and a small number of forwarding. The communication crowd is relatively closed, may be the mailbox commonly used contact person, also may be a product friend and so on. The communication range is usually in a fixed circle. The form of Twitter is more like a MLM, a message can be continuously through the hands of strangers to develop the offline.

"Content and Information"

In the Internet, people's communication is through "things" to happen, this "thing" may be a photo, may be an article or video. That's what Google is all about. Subscriptions, videos, photos and other products are all available resources on hand. For example: The first time I opened Buzz, I found that the default by the reader's friends attention. Because the original reader on the common interest to establish a concern, so, even came to buzz found that there is still a relationship, will not resent the lifting. (Google is smart because there is no default to set all contacts in the mailbox as a concern.) ）
If you will need to log in with the account of the product by privacy classification, it can be divided into three categories, as shown below.

Chart 4 classification of product opening degree

Each product may have its own small circle of friends. Some of the information in the circle can be exchanged, others are not necessary. For example: I sent a new set of information pictures in the album, may only want the circle of friends to know, then I need to choose: only to inform my game circle friends. This requires us to co-ordinate contact people, to help users classify, to the user greater controllable.

From the content view, Reader,picasa,chat,flickr,twitter,youtube, webpage, blog ... Almost all of the Web content can be imported into buzz. The result is a huge expansion of the amount of information. Then there are two possible scenarios:

• The first is that users who have not had too many internet reading habits have been educated and forced to read network information, thereby developing into new and loyal users.

• The second, there is a network of people who gather information to read habits, by a large number of information shocks can not tell what is more valuable, which is useless information, so that negative emotions.

Just imagine, how many people can read the information of the subscription? More people are afraid to look at all set to read. Without a good mechanism for filtering information, the enthusiasm of the user will be cooled gradually after the initial outbreak.
Therefore, the Population Division (screening) and Information division (screening) will be the key to determine the success or failure of buzz such products.

"Interaction and schema"

Buzz is used in a number of ways and platforms, such as mobile phones, Google's browser Chrom,google profile page. But the main push buzz is placed in Gmail, you can try to think about the pros and cons.

• Li: The mailbox is the most Google users of the product (need to login operation), a large number of people will often log into the mailbox to send and receive mail. Directly in the mailbox to do summary and release of information can maximize the user, relative to wave's high-end and mysterious promotion, buzz promotion more violent and neighbor. And, the mailbox is the communication tool of the private information, buzz is the dissemination tool of the public information, will also have the complementary relation of the buzz place into the mailbox.

• Spacious: According to a number of surveys using research, users expect the mailbox is fast, stable, powerful. And think: Mailbox is more emphasis on work more private place. So buzz, a community-wide, large-volume product is contrary to user expectations. It is possible for users to enter the mailbox to complete the task efficiently, but was attracted by a lot of information, delayed the efficiency, which caused the user's aversion.

Buzz, though large in shape, is similar to the existing Community network. But there are still a lot of highlights in the details of interaction:
1. New User Guide

Chart 5 First Use page

The relationship in the subscription is used by default at the outset so that users do not have to start from scratch. Attention and being concerned at a glance.

2. Information Publishing Area

The regular time, the input box is simple

Chart 6 Buzz input area general status

When clicked, the input box becomes larger and there is no word limit.

Chart 7 Buzz input area Edit Status

This saves the page space. At the same time, users to browse the information to reduce unnecessary interference information.
Unlike other microblogs, the number of people who focus on other microblogs and the number of people concerned is in a relatively separate area. and Buzz in the information publishing area to show you are concerned about the number of people, the meaning is to remind users that you write these content will be seen by these few, whether there is a problem, you have to weigh it!
But in the inserted part does not do the appropriate user. The scope of "link and photo" is too vague, and advanced users may know that if you want to share video you can use the connection method, and ordinary users will be overwhelmed. This piece of QQ is a good practice. List the most commonly used shares, click and then boot to use.

Chart 8 QQ broadcast input area

3. Individual Personal Information edit page
Next to the name there is an [edit] button, and then click to enter a separate Google personal information editing page. This information can be shared by any one of Google's products.

Chart 9 Google personal Information edit page

Compared with the current netease, a lot of product categories, but there is no one can co-ordinate the overall situation of personal information. NetEase Pass registration needs to fill out a lot of information, but this information in the future use of products can not be shared. This causes the user to fill in the personal information, the mobile phone number and so on repeatedly the information. Easy to cause users to dislike boredom. NetEase Pass is recommended to establish a personal information page for the whole company product calls. And you can customize your personal information display in a product.
4. Choose Who to publish information to

Chart 10 Public Range selection
The default is to publish to all, but if you click Privacy, the Group of contacts pops up for the user to select. Reduce the interference to unnecessary users, but also increase the privacy and control of users.

Chart 11 Public Range selection

5. Convenient associated publishing operations
Click on the Connected Sites (associated page), will be in the form of a window and you Google related products. Users can click Add to Buzz. The design adds the operation is very simple, can let the novice user also be able to get started quickly, simultaneously reduced the user because not often to publish the speech to cause the silence feeling. New products are most worried about the use of fewer people, less information, Google in these two points spent a lot of thought, greatly reduce the threshold of use.

Chart 12 associated page settings

Chart 13 Click Edit to set Visible person

6. Multiple entry to add attention to people
You can search for contacts in your address book, or you can add them to a person's Buzz page and add attention to someone's profile.
It may not be long before each product can be added to Buzz's attention, which is then made available to the user for public viewing.

Figure 14 Add attention

7. The same source of information is automatically superimposed on the same person.

Figure 15 Folding homology information

The sudden surge in information can be disruptive to users, and Google is doing a very good job of doing this little processing. In the dropdown area on the right, you can also choose to hide the entire fold.
Of course, it's more convenient to provide a button that doesn't pay attention to that person's message source.

Said the bright spot, next said can optimize the place (the front also briefly mentions some).
1. The writing page is complex
Buzz's letter and mail letter are the same design. Click on the email button, expanded a large area, the function is all but complex. By contrast, reader's writing page is lightweight and practical. Conform to the fast paced product usage habits.

Chart Buzz Letter Page

Chart Reader Letter Page

2. Too much page information
More information, more slow page loading. Although there are more buttons to load at the bottom of buzz, it would be better if you could customize the default display number.
Close do not want to pay attention to the information is not convenient, click on the drop-down before clicking can be achieved.

3. If the link page is published, the picture is not arranged in the original layout order.

Graphic display in Buzz

The picture appears at the end of the text, and it's not easy to understand if you can't find the text for the picture.