Jingdong Mall Liu: Jing Dong is the company that sells things with internet

On the Chinese Internet in the 2010, many pessimistic insiders think that only E-commerce is left; on the Chinese Internet in the 2010, many optimistic insiders believe that E-commerce will take off in this year; on the Chinese Internet in 2010, the Chinese football Super League fans know that This is their main sponsor of this year's Super League ...

April 2, 2010, the main character of the 5G vernacular is just sponsored by the Premier League Jingdong Mall (360buy) boss, Liu.

5G vernacular or Old style: the enterprise can come to boast, everyone can come to pat bricks, straight, the vernacular meet. Discussion is the means by which each participating person gains the goal. The 5G live webcast of the night can be seen on my Twitter or Twitter search tag: #5gtalk

One, "We want to save Chinese football"

"We've made a profit!" ”
"This year, sales must have been tens of billions!" ”
"I can do a lower price than others at the same time, the benefit is higher, do not damage the interests of suppliers!" ”
"Our goal is to all-inclusive the online mall. ”
"It is impossible for other companies to compete with Beijing and east. ”
"We are going to save Chinese football!" ”
......

Liu in the discussion, for Jingdong self-confidence, especially when Liu say I am afraid even God dare not say "We want to save Chinese football" This sentence, a lot of friends in the scene smiled. But maybe it's a joke, maybe it's official rhetoric, maybe it's true, in a word, from these words, we can see the subtext of Liu: "Now, Jingdong is really powerful!" ”

Jingdong is not a listed company, E-commerce in the fierce competition in the Red Sea, Jingdong in the end how strong we can not be full of propaganda from the dissemination of real news. But this does not prevent us to face the brick directly to the Liu, to see why the Jingdong let him so confident.

Jingdong may be really strong, but where is the strong? Other people do e-commerce, there is still a chance?

Second, "Jing Dong is the company that uses Internet to sell things"

In Mr Xie's view, whether a company is using the Internet or doing the Internet is related to the enterprise's genes. He believes that the use of Internet companies, is doomed to lack of imagination space. On this issue, however, Liu bluntly: "We are companies that sell things on the internet." ”

But that doesn't prevent Liu from using the Internet to make the most of what he sells when it comes to selling. Many friends of the Beijing-east of the low price puzzled, but also in the rapid expansion of the Beijing-East is full of doubts: "Jingdong will become the next gome?" Beijing east to the end will be because of price pressure to become a profit from suppliers, relying on the account period and the cost of sales and other non-sale revenue to maintain profitability of the enterprise? "After getting a negative answer to both questions, it's a matter of course to understand one thing:" Where is the core competitive advantage of Jingdong? ”

For this, Liu First said a complete lack of nutrition "Jingdong Cheats": "Jingdong core competitive advantage is that we can do our sales of goods lower than you, while the profit is higher than you, and we will not damage the interests of suppliers." ”

This sounds like the Arabian Nights of the theory, let a person feel this is clearly an indispensable fish and bear's paw, and: Reduce the price--enlarge the share, raise the profit--grab the benefit, do not harm the supplier--long-term development. Such a situation should not be said to be a competitive advantage, which is the highest goal that every enterprise pursues. Liu so describe their own competitive advantage, is it just to their own Jing Dong do pr publicity it?

In fact, Liu is still in the whole discussion of a sentence, the characteristics of Jingdong to express the advantages:

"Jingdong's inventory turnover is 12 days." ”
"Jing Dong's sales forecast accuracy rate reached more than 92%." ”
"Jing Dong each Courier to go out to send an average of 38 orders." ”
"You order from the net, to Jingdong from the warehouse shipments, only need one hours"
......

On hearing the above introduction, I could not help but blurted out a word: "Warehouse run-off!" ”

Liu heard the eyes after a bright, blunt me out thumb: "You are right, that is the meaning." A lot of people ask me where our core strengths are, and I mention them every time, but nobody cares. "A lot of internet, it field media, reporter, expect to find out Liu successful password from the computer, want to ask Liu," How do you do the Internet? ”

But Liu's Jing Dong has only one answer: "We are not using E-commerce to do the Internet, we are just using the Internet to sell things." ”

Three, "Ten years, 1 billion, do not do e-commerce!" ”

This is Jingdong's E-commerce view, in my view, it is more like a deterrent to potential competitors to enter the publicity. Liu that the essence of E-commerce is to use the Internet to put itself in line with the traditional things to do better, to move the ground store to the Web site, and the Internet, as I think, is that the Internet will make the transaction itself, and what we had before, as if email had not been a simple electronic letter, Based on the BBS of College public Message Board, and the application of Facebook and Twitter, which is now evolving, it has already detached the imagination space of people's traditional offline demand.

Jingdong's warehouse run-off should still come from Amazon, but unlike Amazon, which has built perhaps the world's most NB storage system, from the Kindle and Amazon's cloud computing services, Amazon is essentially an Internet enterprise that makes Internet by E-commerce. This, in turn, gives Amazon more room for growth, making Amazon's market capitalisation the world's second-largest internet company after Google.

And for Jingdong, Liu saw the internet when Amazon use the hands of the 3 billion dollar high storage logistics wall, so that Amazon in the future of Internet Renaissance set up the threshold of other people difficult to overcome the fact, and then for the Beijing-East selected warehouse run-off strategic direction, It's hard to say it was a wrong decision. In China, the Internet environment full of plagiarism, perhaps with a lot of real money to hit the threshold, is the most practical and most difficult to replicate the success of the guarantee. From Liu carries 12,000 Yuan yuan to the beginning of the business of Zhongguancun to start, has been to the Jing Dong net the first financing to account, Liu has personally empirical proof that he is not a problem, now someone to Beijing East money, why not spend it?

And for other e-commerce friends, is Beijing east really can not transcend the existence of it?

In fact, transcending itself is a meaningless thing. When it comes to competition, Liu said: "The customers to Gome to Gome, want to go Taobao users to Taobao." 2009 China's total merchandise retail sales of 12 trillion yuan, online shopping 250 billion yuan, and the goal of Beijing east is only 10 billion. ”

In other words, for anyone, China's E-commerce market, the space worth imagining is big enough.