On the conversion rate of the new Baidu statistic monitoring website

For a small and medium-sized E-commerce site, the site owners or marketers do not have too many conversion monitoring tools to choose from, some domestic business analysis tools such as Allyes, Nielsen, Eric and other advertising management and monitoring system of the price of the small and medium web site to discourage, and the flow analysis and search engine marketing data analysis functions generally, while the foreign more famous omniture, WebTrends and other online marketing data analysis of commercial software prices is outrageous.

Small and medium-sized sites to choose Google Analytics as a Web site traffic data analysis tools, and Google Analytics with Google Ad Manager, not only to monitor traffic data, but also to complete the monitoring of advertising data, But I still think that things like Google Analytics and Google Ad Manager are not so handy for Chinese users. Google Analytics use in the Internet can be found casually, today I want to talk about is not Google Analytics, but Baidu's new version of Baidu statistics.

Baidu in the previous days launched a new Baidu statistics, currently only for Baidu bidding users use, no Baidu bid account webmaster or site owners until the middle of August. If let me compare the new Baidu statistics and the old version of the difference, then I think the old version of Baidu Statistics is only stay in the flow of data analysis of the height, and the new Baidu statistics is a powerful and simple online marketing analysis software.

Let's take a look at the main features of the new Baidu statistics:

Simple and practical flow data analysis function

Baidu bid to promote data analysis function

Media launch data monitoring and analysis function

Conversion rate analysis function of various flow sources

More features and basic usage instructions, we can go to the official Help Center to understand, the following I want to introduce, mainly online marketing monitoring and conversion analysis function. Statistics take http://www.126.gov.cn/as an example.

Baidu statistics through the first screenshot, we can see Baidu statistics show some of the basic functions: flow analysis, source analysis, transformation analysis, website analysis. Here's how to track the conversion rate.

As with Google Analytics, to track conversion rates, setting a transformation path and transforming the target page is an essential prerequisite. A path is a series of intermediate pages that a visitor passes before reaching the target page you set up. For example, the shopping site, the conversion path can be set up for visitors to the shopping process in each step of the access situation, through the transformation path, you can timely understand the rationality of the transformation path and visitors will usually be the steps to give up the continued access to the site , which helps us to effectively improve the quality of our website. The conversion target page, for the shopping site, it should be the user after the completion of the purchase of the page, such as payment completion page, and the number of user registration to measure the conversion rate of the site, you can convert the target page set to the user to complete the registration of the prompt page. From the statistics home Click Set Baidu Statistics, and then click to enter the site settings, at the bottom you can see the conversion path and target page settings, click Add Target can be set up, the following figure is a shopping process transformation path and target Page Setup example:

　　

After the completion of the above settings, we can analyze to a certain time the conversion rate of the site, which for an E-commerce site is not a very useful function? Take a look at the conversion trend below, the total number of conversions is exciting, but the conversion rate is less than 1%.