[One Product Manager] roles and operations of product managers in Enterprises

Product Manager Role Positioning:

1. The product manager must have many other experts to develop product lines and conduct marketing. This means that the product manager and colleagues in other departments of the company must have a certain degree of mutual trust.

2. The product manager must continuously communicate with the product sales team.

Work content of Product Manager

The product manager is responsible for managing all major and minor transactions related to its products/services, meeting customers' higher requirements, and providing long-term value to enterprises.

1. daily activities are the basis of work, accounting for about 40%-55% of the time.

2. Short-term activities accounted for 20%-30% of the time.

3. The remaining 15%-25% are long-term strategic tasks.

Daily responsibilities

L log on to the "product status book ".

L motivate sales teams and dealers.

Collect marketing information, including competition, market trends, and customer expectations.

· Serves as a communication bridge between sales, manufacturing, R & D, and other departments.

L control the budget to achieve the sales target.

 

Short-term objective

Participate in annual marketing plan and budget preparation.

L cooperate with advertising departments/agents to implement promotion strategies.

· Coordinates trade and exhibition meetings.

L Participate in the development team of New Products

L predict and respond to competitors' activities.

L improve the product and reduce the cost, and increase the product value.

Participate in the discussion of product line extension or deletion.

 

Long-term responsibilities

L develop long-term competitive strategies for products

L explore new products

L provide new opinions on product functions and improve the user experience.

 

 

Notes for product managers

L The main focus is on the long-term value of the product, rather than the short-term value.

L never ignore customers' feelings

L for different user groups, you may need to combine several standard products in a unique way to satisfy customers. You can consider replacing (assisting) product management with a market segment management model.

L the product manager will change as the business environment changes.

Balance the time of your daily work, short-term and long-term tasks.

L if your company is engaged in cross-cutting activities, the product manager's work should start with global thinking rather than global sales.