Product Planner Experience Sharing: Product planning is more than product planning

Article Description: the accomplishment of product planning.

I am a product planning, have been planning for a year, the record of their own experience.

From the beginning to the end, I only believe two words.

The first sentence is: 99% people who do not succeed because they do not work hard enough. From the birth of a product to constantly improve it (or destroy it), there will be a lot of fetters in the middle, some from the product planning themselves, some from the environment. Most people will condescend, only a few will insist. And don't talk about whether or not persistence is right (depending on the second sentence you're going to say), if you can't really put it into action, it's all a hollow word.

Sadly, most of the industry is empty talk. As for why it is so, I guess product planning this career is too young, did not go through the tide, many people do not fit to do product planning, also made a plan. Early on, I frequently knew that, after a while, I found that the really cool people would not be able to explore the internet problems. Because the good people, is 120% of the effort to do their own products, and strive to do it better, they even a minute is not willing to waste, because always feel that time is not enough.

Compared to product planning, in this respect I appreciate some engineers, immersed in doing meaningful and valuable things (even if there is no value, it is not most of their responsibility), rather than all the way through the mouth to do the product. Now the entire internet on Sina Weibo daily tireless on other products to judge (in fact, just read a news, products are not how to use), this atmosphere is very bad, of course, this is the inevitable process of the fittest. I have this idea naturally is somewhat extreme, but I would rather be so extreme. Your product has encountered what problem, how to solve, if you are not the first person to solve the problem, then you are not a good product planning.

The second sentence is: you want to learn poetry, Kung fu in the outside of poetry. I have always believed this truth from childhood. As a product planning, the world outside of their own products is too rich, too attractive, especially when their products are not good enough. Now I'm on Weibo, or in reality, to judge a person to do the level of products, if this person all day to see other products how, or to see some talk about how to do the product blog and so on, then I think this person is still a beginner, or simply not suitable for a product planning.

The audience of the Internet product is very peculiar, very few two website's audience is highly coincident (of course, the outsider will think coincidence), and the understanding of the audience is a product of life and death character. The next worst thing to do is to see "the 10 golden rules of Internet products"; the worst way to do this is to study other products that are trying to replicate to yourself, and the best way to get to know your users day after day is to strengthen your own poetry.

The most basic product skills, can only let you get started, can not expect to know some of the knowledge can do the product well. The real decision whether you can do the product well is beyond the product theory. For example, I am the planning of NetEase photography, can really decide whether to do NetEase photography, is in my understanding of photography, whether to understand the current play NetEase photography people, whether to understand the various levels of photography now play the people, whether know which kind of people who play photography the future value of the greatest ... If it is to do the electrical business, then to follow the bandwagon to do some of the functions, and so on, is certainly not enough. The real good, are very understanding of poetry outside the Kungfu. Cosmetics, he will understand the user in the use of cosmetics, buy cosmetics every aspect of this knowledge experience, will eventually be reflected in the product, other people only see the results, did not see the process.

Product planning is more than product planning

I now believe that want to do a good product, or even want to do products, product planning must be pro-Pro to put into operation. Only by hand to do the operation, you can absolutely profoundly understand their users, their own products. That understanding, sometimes difficult to express in words, will form your subconscious mind and guide you in your judgment.

As for a person can do this, see talent. Not everyone can do it, and those who are fit for it are rarer than those who are suitable for product planning. The traditional user interview, and can not completely solve the deep understanding of the user problem. Need product planning every day in the product, and users together, not interviews but talk. And not just a user, but a large number of users, and their communication. You can reap a fraction of the depth of your tillage. You do not plough, rely on user feedback or focus groups and so on, unless already find the right direction, otherwise it is still elephant.

Product planning is of course more than just operation. In addition to being able to communicate with the user in depth, you need to have considerable judgment, because in the fast-paced development of products, you can not collect enough user opinion and data support to judge a detail problem. This is a time when the judgment of product planning is needed to quickly find the key and solution to the details of the user's communication. This type of problem is often a matter of usability/ease of use. But the real big direction question, then is relies on your long-term management to settle down to the product and the user's understanding, if you think oneself is the whole team understands the deepest, then persists. If not, then hurry up and understand.

The most cattle product planning will not write these products blog, but not every day on Weibo

They are doing more important things. Their blogs will record their lives. Their microblog is also a record of their own lives. This is why I have not written a blog for a long time, because I do not want to write a product blog. Waiting for a bit more free time, I will be the blog revision, in addition to earn extra money and put some of the internet-related things, the rest, will record their lives, including photography.