Sales People speak "Ten taboos"
-- This article is transferred from "World managers"
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When talking to customers, do marketers need to pay attention to speaking skills? We said that communication should be artistic, good eloquence can help you succeed in your career, and benign communication can change your life. Therefore, when talking to customers, we should take good care of our own mouth, make good use of our own mouth, and know what to say and what to say. Let's talk about the "Ten taboos ".
Do not argue
When communicating with customers, do not forget your career or your identity. You must be aware that the argument with the customer will not solve any problem, but will only lead to the customer's dislike. If you deliberately argue with the customer, even if you win the victory, you can say nothing to the customer, the body is not perfect, the face is red, and the ground is self-satisfied, you are happy and happy, but what do you get? Customers and businesses are lost.
Avoid questioning
When a marketer communicates with a customer, he must understand and respect the customer's thoughts and opinions, and never ask questions to talk to the customer. Talking to a customer in a tone of questioning or interrogation is a manifestation of the bad manners of the marketing staff. It is a reflection of disrespect for people and is the most harmful to customers' feelings and self-esteem. Remember! If you want to win the favor and appreciation of customers, you may not ask questions.
Avoid commands
When talking to customers, the marketing staff will show a smile, a kind of attitude, a gentle voice, a gentle tone, and communicate with customers in the tone of consultation, negotiation, or consultation, do not speak with people in the tone of command and instruction. Always remember one thing-you are not the customer's leader or superior, and you do not have the right to give or give instructions to the customer.
Do not show off
When talking about yourself with customers, you must introduce yourself in a realistic manner and just give a compliment, you can't just give yourself a sigh of relief, or show off your origins, knowledge, wealth, status, performance, and income. This will artificially lead to the gap and distance between the two sides. You need to know that the head and the head are closest between people, while the pockets and the pockets are the farthest. Remember, your wealth belongs to you personally. Your position belongs to your organization and is temporary. Your service attitude and quality belong to your customers, eternal.
Do not be straightforward
As the saying goes, "when we talk to a customer, we should not point out anything wrong with his understanding, that's not him? Isn't that true? Generally, people are the most jealous of losing face and embarrassment in front of everyone. Kant once said: "The greatest insult to a man is to say that he is stupid. The greatest insult to a woman is to say that she is ugly ." We must look at the objects of the conversation to make things speak. Because people speak, we must grasp the skills of the conversation, the art of communication, and give euphemism and advice.
Avoid Criticism
When we communicate with our customers, we should not criticize and educate them in person if we find that they have some shortcomings, or criticize them out loud. You must know that criticism and criticism cannot solve any problem, but will only lead to resentment and resentment from the other party. When talking to people, you should use many thank-you words and comments. You should give more comments, give less comments, master the standards of praise and measure the criticism. You must make a clever criticism and give a side-by-side click.
Professional
Do not use terminology when selling products. For example, when selling insurance products, because every insurance contract contains the terminology of death or disability, most Chinese people are afraid to talk about death or disability, if you talk to the customer without scruples, it will definitely lead to unhappiness from the other party.
Avoid monologue
When talking to a customer, we should encourage the other party to speak. Through his speech, we can understand the basic situation of the customer. Do not ask the marketing staff to sing a movie or give their own monologue.
Avoid cold talk
When talking to customers, you must be enthusiastic about your attitude, be sincere in your language, express your true feelings in your manners, and be enthusiastic and unrestrained. As the saying goes: "touching people, don't worry about love first". This kind of "love" is the true feelings of the marketing staff. Only by using your own feelings can you get the feelings of each other to resonate with each other. In the conversation, cold talk will inevitably bring about a cold scene, and the cold talk will surely bring about business bubbles.
Avoid being blunt
When a marketer talks to a customer, his or her voice should be loud, his or her language should be beautiful, he must be frustrated, his or her pace should be clear, his or her voice should be thick and thin, his or her speech speed should be fast and slow, and his or her tone should be high and low; the tone is heavy or light. Sound, sound, and lively. Do not speak either fast or fast, with no rhythm or pause, stiff, or vigorous.
In short, failure will occur if we do not know what we do. If we do not know what we do, it will lead to stagnation. In our conversation, we must understand the "Ten taboos ".