SEM professionals can not miss the five reasons for Facebook Ads

Before we talk about how search engine marketing should run Facebook ads, the topic of Facebook has long been the focus of attention. Before Facebook's launch, the Wall Street Journal reported that GM had canceled its Facebook

All the ads. "GM is indeed reassessing the ads on the Facebook platform, even though the platform is effective and important," the Wall Street Journal quoted Joelewanick, General Motors marketing director. According to Scottmonty, head of social media at Ford Motor, "we find that Facebook ads are very effective, and when we combine good content with innovative forms, the ads get the best results." ”

Of course, GM, Ford and its advertising companies will not use the same personal service interface (mainly used by midsize marketers) to buy most of the Facebook ads, but the nature of directional selection is the same. Obviously, on the Facebook platform, the quality of the impressions, clicks, etc. are different, and the impact of clicks and direct reactions to marketers are different. Now, the industry revolves around invalid clicks even in the conduct of prosecution activities. "We note that advertisers are not wise to evaluate ad clicks and impressions or even the effectiveness of Facebook ads," said Jonathanshub, a prominent lawyer. We are still further interacting with advertisers with the aim of taking effective measures to improve ROI and Facebook to deliver on the promises made to advertisers. Facebook must also win the endorsement of many brand advertisers and turn the advertising effect into a product's sales force.

There is a general consensus in the online marketing community that the best professionals to manage FACEBOOKPPC ads are SEM supervisors. This is true, and this column will discuss some of the best examples of SEM. Facebook ads also have some very social-media cases to learn from. Facebook ads also share some of the main features of online display ads, which I will summarize at the end of this column. Here are five reasons why the SEM professionals can't miss Facebook ads:

1, you are very satisfied with the media auction, especially PPC auction. This means that you realize that not all clicks have the same value, and all the goals within and outside the media will maximize your business value.

2, you know, poor directional advertising is necessarily bad "quality score", poor quality score may stifle your marketing activities.

3, you know, how to evaluate ad clicks, and then innovate feedback ads to adjust the way advertising auctions.

4. You know how important it is to make landing pages match the expectations of the clicks, and it's equally important to take into account the wishes of the clicks and their behavior, social, psychological, and demographic files.

5, you realize that continuous testing and improvement is critical to the success of advertising campaigns.

　Before we master the Ppcfacebook ads, we need some extra training, such as:

--Understand how to deal with the problem of advertising in the standard Facebook advertising platform, because you are a directed user, Facebook loyal users will see many of your ads, if they do not click, Facebook will stop service, so it is very important to update ads.

The correct image in the advertisement is also very important.

--social sharing is very important, so understanding the media synergy impact of advertising can help validate advertising investment