SEM optimization scheme (for everyone's reference)

For some beginners, always want to do a good job of SEM, in fact, this is a gradual process, is not simple to optimize the good, in fact, there is good on the internet on the SEM training video tutorial, but the effect is not how. Below I give you summed up a few points, I hope that everyone's study has helped.

1. Account Structure and optimization
(1) classification to set up a promotion plan, each promotion plan is a type, such a way of account structure conducive to the maintenance of promotion, but also conducive to account optimization.
(2) after the development of the promotion plan, it is necessary to classify each promotion plan into a promotion unit so as to manage and optimize the account structure more conveniently.
(3) Set each promotion unit keyword, each promotion unit not more than 100 keywords.
2. Adding keywords
(1) The use of Baidu keyword tools and some search volume than a large number of keywords to expand, from a number of keywords to filter out suitable for delivery of keywords to add.
(2) before adding keywords to filter out the keywords according to the previous promotion plan and Promotion Unit classification, so that the scope of the keyword to the extension plan and Promotion unit fully match, make the key words and account structure correlation has greatly improved.
(3) keyword added to the way directly affect the quality of keywords, thereby indirectly affecting the key words of the bid and the entire account of the amount of consumption.
3. Keyword Matching
(1) The use of different matching methods will help us to locate potential people in different ways, different matching methods will affect the scope of the keywords in the Baidu display page, reasonable use of matching will help us to attract accurate potential audience.
(2) matching method is divided into three kinds: exact matching, phrase matching, wide match, the different matching method will lead to the keyword in Baidu search when the scope of the display, also affect the account consumption.
(3) keyword matching according to the scope of the delivery.
4. Creative Writing
(1) Creative writing is the creation of advertising language, creativity to reflect our strengths and some characteristics, creative writing directly affect the quality of keywords, thus affecting the keyword bid and account consumption.
(2) creative title can be written to attract points, to embed the main keywords.
(3) The content should be around the key words to describe the characteristics and advantages of the school, so as to better attract visitors.
5. Settings for the landing page
The landing page is set to match the keyword with the URL, so that the visitor search click a keyword can directly reach the desired page, optimize the URL landing page can improve the conversion rate of the site.
different landing pages can be set according to different periods and different ranges of people.
the landing page settings must match the search keywords.
6. Keyword bids
Although some key keywords in the first can get a high number of clicks, but if the competition is more intense cause the click Price is too high, the budget will be in such a bid to consume too much, perhaps, with a lower price to choose a second, third is also a good choice.
these require a post-data statistic, or you can adjust the bid for keywords based on the cost of conversion.
7. Time of delivery, geographical setting
(1) The setting of the promotion time is different depending on the season, the time of the season is relatively long, and the off-season is reduced.
(2) Geographical setting: Different regions are placed for different seasons.
8. Consumer standards (use the Admissions category to do an example, please combine your own case analysis)
(1) different seasons are divided into different consumption standards
June-September for the high season of enrollment, Baidu bid account daily budget 8000-9000.
February-March after the Spring Festival is also a small peak season account daily budget can be less than June-September, but one in 6000-7000.
other seasons belong to the low season account daily budget can be at 4000-5000.
The above is the expected consumption standards, if there is a situation at any time adjustment.
(2) in the above daily consumption standards and to ensure the ranking of keywords.
9. Data Analysis
daily focus on the promotion of background data reports, timely analysis of data.
10. Timely adjustment, continuous optimization
constantly optimize the account structure, keyword quality, promotion time and so on.

SEM optimization scheme (for everyone's reference)