Seo and sem require psychological quality

1. Look at website snapshots with a calm view

Undoubtedly, website snapshots are a barometer of changes in website weights. When we exchange website links, we also pay special attention to the website snapshot date. So many people know that once a website snapshot is out of the archive, many webmasters are highly nervous. However, I believe that even if the website snapshot reflects the weight of the website more or less, we should try it calmly. First, we should know why the website snapshot is archived, and the search engine causes some website snapshots to be archived. In addition to the algorithm adjustment of the search engine, most website snapshot files are archived because some factors related to the weight of the website have changed. For example, the website content is suddenly greatly updated, or the external links are rapidly changed, and some people attempt to obtain the website ranking by batch pseudo-originality or website refresh. The purpose of website snapshot rollback is to re-examine the website. Before the assessment results are available, some website snapshots can be archived to show other websites more fairly.

2. Look down on website indexing

To be honest, if the half-day search engine for website content is still ignored, I am also very nervous. This may indicate a problem with the website, but after some time of observation, the author slowly changed this view. There are many factors that affect the indexing of websites. For example, the newly published content is highly duplicated with some content in the search engine Database. In order to save resources, the search engine will no longer include the content, this is why many of the copied content search engines are no longer indexed. Even if the content quality is good, the search engine does not include the content. For example, the search algorithm is adjusted. Therefore, the author believes that the short-term content not included only reflects the unsatisfactory content released, but does not have much to do with the changes in the weight of the website itself. However, if the website content is deleted one by one several days after being indexed, you must pay close attention to it.

3. Calmly look at website links

Of course, there is no doubt about the importance of the link. If we say that the link is unimportant two or three years ago, or that the point of view is not true. At least now, links are no longer the only factor determining the weight of a website. (in the past year and last year, search engines paid close attention to links, my website in Shanghai is not updated for years, but the ranking is still very strong. The secret to winning is a large number of external links ). After careful analysis of the current website rankings, we will find that search engines are paying more and more attention to website content and user experience, and Google, Baidu, search, and other search engines are gradually integrated into the concept of social networks. According to the recent changes in the rankings of websites, those websites with poor link quantity and quality also come to the fore.

IV. Look down on website rankings

This is not a joke. Who will ignore ranking when doing Website optimization? What I want to express is that website operations and online marketing are a long-term task and cannot be a result of temporary rankings. It is undeniable that Google and Baidu are constantly changing search algorithms to find ways to express the quality of their websites. Today, you may be in the top three rankings, and tomorrow you will be able to disappear on three or four pages. Therefore, I believe that website optimization should focus more on the process and be able to do a good job in website content and user experience. Users feel good about websites, even if the rankings decline for a short time or even the rankings are not warm, but the final marketing effect must be ideal. It should be emphasized that the website ranking should not be ignored, but should not be affected by the ranking.

5. Calmly View website traffic

I remember that Mengjiang of A5 wrote an article, which roughly means that the traffic that cannot be converted into sales volume is full of clouds. Although this statement is absolutely absolute, it is true to export the true meaning of network marketing. However, many companies now have website traffic as one of their assessment methods for website optimization specialists. I think this is meaningless. As long as it is not an information portal website, traffic is always a reference scale. Isn't it easy to increase website traffic? Focus on optimization of some long-tail words, ranking well and good traffic, but the final result is likely to be just a joy and will not bring any substantial help to marketing. I believe that website operations should be analyzed, and the selection of keywords should also aim at traffic conversion. Even if there are only 100 website visitors every day, we should try to lock some highly-converted keywords.