Several details of the design of Internet product User system

Users are our products are the most important, a good product must have a certain amount of users to support. Therefore, in our product design and development must do a good job of user system design, to the user tracking and management, through the analysis of users, to find ways to attract more users, test to improve the user contribution value.

Several sources of the user

1. Active use

Refers to the user actively in the application market download applications, these users are through the search or browse the way to understand our application and download the use, these users than other users have the spirit of active attempts, this part of the users of the service requirements are relatively high, and these people are willing to share their own experimental app results, These users have a reputation for spreading potential seed users. We need to focus these users on maintenance, we need to press the Open app and register two steps to analyze this user.

How to open the app

when users download applications in the app market, we analyze the following two questions.

1) which application market to download,

What is the use of data, if an application market accounted for more, this means that our target users in this market relatively concentrated, we can engage in activities with these markets, through the first or top-of-the-line format, to improve the exposure rate, so that more users understand us.

How do you do it?

This program is suitable for Android users and iphone jailbreak users, the official iphone channel can not get this part of the data, we target different users of the channel package, when the user registration or in our data buried point of the channel information sent to our backstage, the background calculation of the report. This data can be cured in the user data sheet, later we based on this data to analyze the effect of different application market. Note: The ground push channel also has to have to push the channel package separately, avoids with the application market to share one, causes the data inaccurate.

2) The user registers the user at the first few times, the first few steps, the search for what or the operation

What's the data for? The earlier the user registration behavior, indicating that our products on the role of the user is also greater, record users in what to do when the registration of the user register to record the action, if the direct completion of the process description of our services to users is useful, then you can dig deep to understand the needs of users. If the user has not registered or even exited the application note our product design is unreasonable resulting in block user action. This can be used as a reference for verifying that new product requirements meet user expectations.

How do you do it? This design data buried point operation is more and more difficult to develop, if you have done this developer to achieve faster, if not the more complex point, but it is recommended to first record the operation, analysis of the action follow-up to do.

How to register

Through the above design we can record the user's pre-registration data and do the basic analysis, this is just the user to download and open the user, this is not our real users, we do not have access to the user's information, need to register as our users are meaningful to us, then the user is how to register? Divided into two categories, one, the user entered the user name and password to complete the registration, second, the user using a third-party account for the joint landing. Why is there a difference between these two ways of registering users? Here is my simple analysis.

1. Enter User name password

Users enter a long list of characters on the phone to complete the registration, this is a cost to the user, which means that users of our services have expectations, the service requirements are relatively strong, if our services are not good, such users will be relatively large, direct curse is possible. , for these users, in our product design, to find ways to account and mobile phone number binding, a convenient follow-up SMS marketing, and secondly convenient user memory. These users are also likely to become our real users.

2. Federated Login

Users in the mobile phone opened your app, when you have a feature that requires users to register, the user did not enter the user name password to register and do not want to lose their mobile phone number to register quickly, this indicates that users are trying to use the application, do not want to invest too much cost, directly using the way of joint landing to login experience. These users try to be strong, to have a fresh point to attract users, these users may actively spread our application.

2. Promotion of registration

To push users

In order to obtain more users, the market may use the form of registered gifts to attract users to register, the user conversion rate is higher, when we need to record, in which city which promotion personnel to promote, and to record the promotion, the user later whether open, after the promotion of the customer has opened to show that our promotion is meaningful.

Channel cooperation to promote users

Market and operations often do some activity pages or marketing articles to attract users, these activities are often put in different channels, or by different media, such as bus advertising, newspapers, magazines, interactive sponsorship and other forms of promotion, this belongs to the wide net fishing fish form, but we do every activity is in the burning money, Be sure to make a good record.

3. Third-party app conversion

This form refers to the same with other apps, in other people's app built into our page, when users in other apps to open our app, will pass a corresponding user ID and mobile phone number, we need to determine based on the number of mobile phone numbers in our user library already exists, if there is direct user login, and do a good relationship , allowing users to use our services directly in other apps. If it does not exist, you need to register a user in the background and record that the user is a third-party partner in the form of a user. At the same time to record how many users are new in this way, how many users are already in our platform has been registered. If a large number of users are already our users, indicating that our two application target user overlap is relatively high, you can refer to each other's promotion mode, if the majority of new users then need to further analyze whether the user later login to our app, if you log in again, indicating that the other party's activity attracts users, Can learn the other side of the promotion method and means to analyze the user's concerns, if the user has not logged in, indicating the effect of general promotion.

In summary, we add a few fields in the user's table in addition to the general user information.

1, registration platform, ios/android/h5/third party

2, registration type: Active registration, joint landing, push, channel cooperation, third-party app conversion

3, Registered mobile phone signs: Mobile phone identification, to prevent the amount of brush

Different types of registrations, the values that need to be recorded are not the same

Active Registration: Application Market Labeling,

Joint login: Qq/weixin/weibo, United landing number

To push people to mark, to push the city,

Channel: Channel indication, activity indicator (used to detect which activity works well)

Third-party app conversions: third-party signage

Each user is extremely precious, we must prepare beforehand, should have the data to think ahead of time, as far as possible are recorded, convenient for our later monitoring and excavation, so that every penny we spend is valuable. To make money into a catalyst for product development, be sure not to let money into firewood, burning money to take users, burning has no value.

Several details of the design of Internet product User system