Shopping route Summary

1. Shopping route:

The offline shopping thread refers to the user's mobile track during shopping. Online, similarly, in simple terms, it is what pages the user has read and how to jump. So what can a good shopping online achieve? A good line can make the buyer, seller, and platform a great deal.

Buyer side: it is easier to find the products/categories you want, and the old users enjoy better shopping-more stickiness.

Seller side: Use traffic leverage to drive seller operation and establish seller operation methods.

Platform side: more high-quality products emerge, and more products are exposed and presented.

So what is the goal of a reasonable online shopping? It can increase the site traffic, increase the product exposure rate, achieve reasonable traffic distribution, and increase the purchase conversion rate.

 

2. Objectives of shopping Route Design:

Enlarge station traffic: PV/UV

Improve Product exposure across the site: UV/UV for details

Achieve reasonable traffic distribution and increase order conversion rate: Order Number/vendor details UV

 

3. shopping road map:

Policy 1:

Key nodes are interconnected through marketing and attribute modules,

To achieve intra-site traffic circulation.

Confirm the main path:

Starting from search (including search pages and list pages), the product details page is the final and most important shopping path.

Key node page:

Main Principles of Path Design:

Summary:

Policy 2:

Enhance the shopping differences between old users and insert the user attribute proprietary module on the node page.

What is the user attribute module?

Analysis is performed based on user behavior data.