Talk about how the website improves the conversion rate to promote the profit

For many webmaster, has been "conversion rate" the topic of confusion, their own site compared to the same industry flow site, the profit is far below them, this time will have to be involved in the conversion rate of this topic, whether it is your site jump rate is too high reason? The answer is yes, In fact, we can imagine if a website can effectively reduce the 10% jump rate, and our site conversion rate will be able to have a new upgrade, the profit will naturally increase, so a high income site must be to reduce the site's bounce rate, improve conversion rate. The following small series on how to improve the conversion rate to reduce the bounce rate of the topic summed up a few points, I hope to help you.

(a) is the theme of the website and the introduction of the key words unified?

In today's Internet many webmasters in order to improve the flow of their website, through the optimization of their own site, do a lot of the theme of their own web site is not related to the long tail keyword, there is a number of soft text, advertising in the major portal release, guide the user's clicks, and these keywords or soft text ads, In fact, it is not consistent with the theme of our website. And in small series and the industry some webmaster communication when they hear is, no matter what type of advertising, first issued in the said, in fact, this is doomed to the future of our site high jump rate of the main reasons. And we all know that users get into our site just to find what they need, and your site if they do not have the content they need, will naturally be shut down immediately, so want to reduce the site jump rate to improve the conversion rate we need to do the first thing is to the theme of the site and we introduce the keyword to have the unity, The following small series on this small clean highlights suggest.

1, the title of the site and the content of the site has a unity, such as the title of the site is how to make money, and our website published content is with the United States legs thin body related, then you say users will love it?

2, whether it is outside the chain or soft text ads, also need to be consistent with the theme of our website, for example, we do is a pay everyone how to make money of the site, and we released the chain is some beautiful legs pictures and so on, then the user point came in first will feel cheated, followed by immediately shut down the site.

(b) Does the website design make the user accustomed?

In fact, for a user favorite site, we guarantee the subject and content of the situation, another point is that the Site page to make users feel very accustomed to, and the industry and other sites under the comparison is very new, the site compared to similar sites, the page is simple and generous, users can quickly find their own needs of content, But also enough to simplify, the advantage is to facilitate the user to better explore other relevant content. And for the composition of the site page habits we also need to pay attention to a number of patterns, for example, the Chinese people in the content of the time have a similar habit, that is first on the bottom, first left and right, so we usually put the navigation in the top of the site, and the content of the site on the left side of the page, Through such a display can better meet the user's vision of the habits and needs, of course, different types of users visit the habit may be different, so want to improve the conversion rate to reduce the bounce rate, design a user to use more handy very accustomed to the site is also very important.

(c) The speed of the website is also the key to determine the conversion rate and bounce rate.

In fact, after the two-point Foundation mentioned in the previous small series, 3rd small series have to mention is to do our website access speed, because we all know a site if you want to retain users, in addition to quality content, the speed of the site is also essential, in fact, from our own search for some content, When we open an even better content, but the slow speed of the site, generally we will soon close, so we must not test the patience of users, so the speed of the site is more important to visit, and it may become our website conversion rate is low, jump out of a high rate of a fatal point, So how do we go about improving the speed of the Web site? Small series summarizes the following points:

1, the purchase of High-quality brand servers, such as million nets, new nets, Aliyun and other large brands of servers, because their speed is good, late service is also relatively good, able to timely to help us deal with some problems.

2, reduce the number of unwanted flash animation and image content, because we all know that the animation and picture load on the entire site's speed impact is very large, so if we can reduce the number of animation and pictures, but also for our site to improve the speed of a lot of help.

3, the site to compress the page, this will require us to use a number of tools to our Site page compression, so that the size of the page to reduce the speed of the site page load.

Summary: For a website, the jump rate and conversion rate is to determine the site profitability and user favorite degree of an important indicator, so we need to go according to their own site to find out the reasons for the high rate of the site, and to solve. Only in this way can we make the user more fond of and also on our site has a significant increase in revenue, of course, there are some sales of products, in addition to the above mentioned, but also must do a good job before and after the sale of services Oh, otherwise those users will become your one-time customers. OK, today is about here, this article by the game name Net http://www.name2012.com/Webmaster original handwriting, reprint please specify the source, thank you here!