Target location and operation measures of e-commerce website

The positioning of E-commerce sites is very important. If the mode is now a hot route, it will certainly be Alibaba, Hui Cong, The Times first, global resources, Dunhuang network, such as a number of famous web site sniper, and in a state of Half-Life. Why not die? Now the enterprise attaches great importance to network marketing, whether it is a mass of software or manual, as long as there is a certain collection will have these so-called spam and manual spam to publish information. But you can never turn them into benefits.

The reasons are as follows: A. Not having its own characteristics; B. Competition is not the same as the old website C. Such sites and meters as much, you can imagine the position.

So in order to get rid of this situation, I have the following suggestions on positioning.

First of all: unique industry positioning, preferably into the blue sea. Especially just want to use e-commerce start-up small webmaster, a unique industry positioning. This requires the webmaster has a wealth of connotations, the best experience in a variety of industries, a unique positioning is your first step to success.

Second: The unique profit model, the company's treatment of propaganda than individuals more rational. But whether individuals, or companies, they are curious about the unique model, if your profit model is unique, then you in this industry will inevitably arouse the attention of everyone. The best profit model is not replicable. Even if you say that the profit model is the same now, but the profit place is endless. You can either control the information or use the function.

Again: The positioning of marketing, focus on the strength of the troops to collect sophisticated information. You also know that information is the life of a website. I don't have a big mouth on that. But the way of marketing, you have to consider more points, can not be like Xiamen network companies like to grab the yellow pages of the phone go crazy? Of course, if your site is very strange location, you can make up for this flaw, greatly improve the success rate of telephone marketing.

Operations, my advice is to start from digging deep, this is the old story of digging wells, but often in the process of implementation, we will inevitably unrestrained, and strive to expand the channels of profitability. Feel that the current is not profitable because the profit point is too small. This may be a stage, but if the initial operation, since you are very good positioning of the industry and profit model, marketing, then please work the depth of the site. The so-called depth, is the internal strength of the site. These include the program/seo/ueo/sophisticated information collection/similar site cooperation and other elements will greatly improve your marketing conversion rate.

The protracted war is an inevitable condition for the success of a business website, and now online speculation is not suitable for business websites. To do it, we must prepare for protracted war, because more can not be tasted. More need to have the patience of hunters, quietly waiting for the arrival of ripe time.