Technology advantage, resource advantage and relationship advantage of Internet products

Web page Production WEBJX article introduction: The technology advantage of Internet product, resource advantage, relation advantage.

A company (product), under the conditions of people and the rapid development, in order to prevent "being overtaken by the decline" situation, will accumulate advantages in several areas- technology advantages , resource advantages , relationship Advantages

Google,intel are technical advantages of the company, the accumulation of technical advantages is the largest, need to invest the most research and development power, spend the biggest cost to retain technical personnel

The public reviews, group buying NET, the consumer website belongs to the resource superiority class, relies on the accumulation UGC content, the merchant cooperation forms the resource superiority, although the process is single but very effective, and often does not have to change the pattern for a long time.

Im,sns belongs to the relation Advantage class, or belongs to an invisible resource advantage. Through the subtle guidance, the relationship forms the net, the user is very difficult to leave. The relationship advantage is difficult to cultivate than the resource advantage, but the effect is much better. Willing to spend money will be able to dig out the merchant resources, but this network is interlocking, can not say can not dig the move, but it takes a lot of effort

How do you keep these advantages?

companies with technological advantages will not be in the wrong direction . A few years ago, Intel was caught up in the cycle of rising frequency, but in time to wake up and apologize to the user, it is likely to fail in the technology of the relatively backward rival AMD hands. Sony, a few years ago in the field of Walkman, Shi, a strategic failure to achieve the current Apple. It's not a good idea to just keep the technical edge, because the cost of talent and research is going to get more and more, and the company will one day be on the verge of collapse.

The goal of the relationship advantage is "irreplaceable". Although renamed as Renren, and open outside the registration of personnel, but stay in the school's relationship model, the lack of expansion of the unfamiliar relationship. If users stop using, there will be a lot of alternatives, such as alumni, QQ Group, the relationship between the advantages of almost no, so, in the face of micro-Bo brought about by the new type of interest-led relationship challenges, there is no power to fight back. But QQ in this aspect accumulates very deep, "group" and the friend can form the different leading and the depth relations. Even after the last 3Q event, there is not much user loss, but also benefit from its ability to discover and introduce new models in a timely manner (say nice points)

To avoid the devaluation of resource advantage, it is embodied in the following three aspects :

find a breakthrough in time . Many companies non-stop in the expansion of business cooperation, will soon form and technical advantages of the same maintenance costs increase, input and output ratio will be less and less, perhaps one day they do not want to continue to go on. It's time to look for new breakthroughs, not zuochishankong.

identify potential needs . Take a comment on the site, the past decade of the routine is still in use, such as "comments" or in the taste rating . If the previous demand is "looking for a restaurant", later is "find everyone think good restaurant", that is now "find the most suitable for their own taste of the restaurant", comments on the site to accumulate comments content to meet the needs of the present?

bear the cost of selection . The industry gradually formed a vicious circle, such products are intended to "let users find the right", but the expansion of resources, but the cost of the choice to the user. The user spends a lot of time looking for a restaurant or commodity, and gets a variety of puzzles and dissatisfaction. If you come out in accordance with taste, season and even the body of the recommended food and beverage site, each user found is suitable for their own, and other resources accumulated, is now on the site's subversive force. Even in traditional stores, this kind of "shopping guide" work is the responsibility of the enterprise

Sometimes I admire the crisis consciousness of foreigners, saying that Facebook's like will endanger the Google,twitter real-time message is a big hidden trouble, in some aspects experience a little bit better Bing also become a new threat, Google also quickly launched a "Dynamic update" and "real-time search." It turns out that Twitter doesn't mean it's searching, but is Google busy? No, they are very aware that their own most of the world's most Web pages are fast outdated, the future needs of users will be more real-time, more valuable information, and the retrieval process to be more efficient

Baidu's box calculation increases the user's "direct hit rate", the new product will be around the box calculation design. Baidu side is an exception, it is more like a gap to fill the product, to meet the old needs of ten years ago, even if the application in the box calculation, the user hit is not what they want most

The author of this article:訫 intentionally , welcome to come to shoot bricks, link address: http://djne.net/product-insights/215.html