The arrogance and Prejudice of VC (II.)

I am in contact with VC, was asked the most question is: "Your current site traffic is how much?" How many members are registered? "Facing the problem of VC, I am embarrassed to open an answer." Although I also prepared the answer to this question, but my answer, my explanation is not suitable for the short 3 minutes. VC need is a simple data answer, do not have the patience to listen to your explanation, because they face too much like you every day "excellent" project. (If you participate in a go round, you and a VC exchange only 10 minutes, you have a maximum of 3 minutes to explain the core issues.) If you are calling or abrupt "elevator intercept", you have a maximum of 3 minutes to describe the project. I can often use 3 minutes to introduce the project prospects and profit model to arouse investor interest, but my current status of the project, as well as my self-righteous explanation is often let VC to my project prohibitive! ）

"My project currently has no traffic, no registered members." The answer is of course the VC do not want to hear, they at this time must be in mind that: "No flow, you want to talk to me?" Isn't it a waste of my time? "Of course their self-cultivation decision, such words can not be directly said." At this time, most of the performance of VC is to drink saliva, point cigarette, tidy up the thoughts, ready to meet the next lobbyist. If you are out of the clear, can be properly explained, but personally think that too much entanglement will only make arrogant VC more disgusted. My approach is to exchange contact, in order to contact again.

Do not know how much traffic, how many registered members are interested in VC. Perhaps you will say: "Of course, the more the better!" "10,000 ip/days, 70,000 pv/days can attract them?" I think not, to achieve this flow of web sites abound, and to achieve this standard is not difficult, it is difficult to ensure that these flows of high utilization value and sustainable development situation. At present, the hot child-rearing sites of the day IP is not high, but all create a decent performance. In addition, the Red Children's financing of 25 million of dollars also makes more entrepreneurs look to venture capital again.

August 11, 2007 shows traffic data for such childcare sites:

Red Children daily average IP access [per week]≈17,100 daily PV Browse average]≈413,820 (10,000 ip/days, 70,000 pv/days in the first two days)

Le friends daily average IP traffic []≈2,850 per week avg. PV Browse per week [average]≈74,385

Baby doll. Average IP traffic per week [average]≈2,400 daily PV view per week [average]≈28,080

Plus a red kid. Internet Day IP traffic [average]≈900 per week] (average]≈3,600 per week) (I wonder what the red child's parenting net is to do with the red kids above, personal feeling is a poor plagiarism, the reason is inferior because even the domain name are copied! Not a little creative! ）

such as red children, an average of 24 clicks per IP situation, is how many sites envy Ah, Sina's average PV value is only 10 times! Everybody is interested can go to good child's website to look, http://www.redbaby.com.cn/. Simple home layout, left shopping category navigation is the entire site's technical difficulties (many brands of information collection and supply platform for the reasonable setting of her as a site for the technical difficulties. This is also where she distinguishes the same kind of websites. In fact, in my opinion, this kind of E-commerce site, simple from the network technology, there is no threshold to speak, Red Children's website is like a management of the exceptionally excellent Taobao shop! ）

Another selling point of red children is that through her word-of-mouth and a lot of money into the good publicity, set up a guarantee of product quality reputation. Le You entity chain and the combination of the Internet, and the credibility of this and affordable, convenient expression of incisively and vividly. The credibility of this kind of website even hype than the reputation of the store is even higher. (store because it is personal behavior, there may be adulteration of goods sold, this situation should be the public secrets of clothing stores!) Integrity, but also the same type of e-commerce sites-Dangdang all the way to the key. Integrity brought about by the stickiness and click to buy high conversion rate, so that such sites do not need too much pursuit of clicks, integrity also makes such websites rise rapidly.

Another group of current hot dating site traffic data:

Century Jiayuan daily average IP traffic [per week AVG]≈132,000 daily PV view [per week average]≈3,009,600

Daily average IP traffic of lily NET [per week AVG]≈33,000 daily PV view [per week average]≈557,700

Million friends net average IP traffic [per week average]≈15,300 daily PV views [per week average]≈42,840

The above friends of the site, IP and PV than the childcare site is much higher, they have been a lot of wind cast the favor. Less than millions of U.S. dollars, many of them, such as billion friends, get 20 million U.S. dollars financing. Put aside complex interpersonal relationships and some speculation suspicion, only on the current flow of billion friends to see, as well as the current operating conditions, 20 million of dollars of investment for the current billion friends it? Billion friends through this money for a short period of time in traffic and income over the century good margin? I'm skeptical. Friends of the Web site, in my opinion, is relatively pure internet enterprises. His main income should come from advertising, like Sina. Their focus can attract higher gold content of the ads (such as windfall of bedding, wedding supplies, furniture, real estate, mobile phones, couples and so on.) Although the current dating station has money to burn, still in the enclosure movement, few commercial ads, but I predict they will eventually embark on the road to commercial advertising, as for what line of matchmaking, party, wedding planning and extended to the field of baby's ideas, will not be its strengths and main profit path.

Collect membership fees and activities, only earn a small profit, the income is destined to have bottlenecks. Can electronic magazines jump out of the clutches of advertising? There is no product of the site, to profit on the only advertising a good way to go! Let the investor's multi-profit model go to Hell, when you burn the last penny of investors, when you have as many as Sina blog as much as the popularity has not been a large-scale profit, you know you are wrong! (Fortunately they are not burning their hard-earned money now). To the dating site to make a purely personal suggestion: seriously play good faith card, the real name verification threshold to raise a little. In addition to the diploma limit of the century Jiayuan, the real estate certificate, the company, the position and so on can improve the integrity of a level. After all, marriage is the first priority of a person's life. Crouching Tiger, Hidden Dragon members can cause the effect of flocking. A marriage scam may be as bad as a rat's porridge. The marriage is still careful for the good, adhere to integrity Ah! How to give up integrity, blindly chasing the number of members and the click rate of dating sites, you can exceed QQ and 51.com?

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