The best mode of operation for e-commerce o2o-11

The free mode is the new model that emerges under this contradiction. Free mode in the next few years, will continue to penetrate into various industries, which is not only to accelerate the pace of the industry's shuffle, but also to accelerate the pace of the shuffle between the industry.

In the future, the free model will make the boundaries between industries increasingly blurred, especially between marginal industries. As time goes on, it will completely subvert our perception of the original industry. Some say it's an angel, some say it's a devil, but whatever it is, it's gone quietly, and what you and I have to do is quickly adapt to its transformation.

The core of free mode is "design enterprise recessive profit space", that is to extend Enterprise's profit chain, through design free project, maximize attract customer, then realize the profit of enterprise in the next stage.

Free mode according to the nature and industry, can be divided into the following 11 types of models:

　　First, the Experience model

Customers often treat a new product with a double attitude of suspicion and desire, so that customers feel safe and trust, it becomes the core of enterprise marketing.

Experience mode, is through the customer first experience, to obtain the trust of customers, then the way to deal. This type of pattern can be divided into two types:

One is the enterprise design can be used to experience the product, the customer can experience the product for free, feel good after the consumption;

The other is a time-linked free experience, is the customer in the unit time, can experience the product for free, and then for long-term use of tariffs.

　Second, third-party tariff model

We need customers, and some companies need our customers more. Thus we have transformed into a platform for resource docking.

To put it simply, customers who consume our products will be free, and the tariff is for third parties who want to own our customers, such as newspapers, television, radio, magazines, etc.

The consumer is free to obtain, and the tariff side is the third party's enterprise.

Three, product model

Free access to products, for consumers, has a great appeal.

To attract customers through the free use of a product, and then to re-consume other products in a way.

A product model is a cross-subsidy between products that a product is free to the customer, and the cost of the product is subsidized by other products.

The product model is divided into three types:

1, decoy product design (design a free product, the purpose is to train a large number of potential target customers);

2, the design of the gift (a product into another product of the free giveaway, or the industry or the edge of the industry and the mainstream products into our free giveaway)

3, Product Classification design (ordinary version of the product, customers can get free, advanced version or personalized product customers need tariff).

　　Iv. Customer Model

Human beings are gregarious animals, and in the crowd, part of the population has a strong appeal to the other group.

By giving free access to some of these people, you get another share of the population.

The model is for companies to find a portion of a particular customer for free, higher fees for another part of the customer, to achieve cross-subsidization between customers and customers.

The key core of this model design is to find a specific customer base. For example, ladies free Men's fees, children free adult fees, birthday free friends charge, the elderly free family fees and so on.

　Five, time-mode

Some industries have significant time-consuming differences. such as the cinema, the morning to see the film crowd very little, then in the morning to customers free, so that attract a large number of customers in the morning to enter the cinema, and the end of the film is often at noon, customers will be catering and other consumption.

A time-based pattern is a free-for-all consumer within a specified period of time. such as: A day in one months, or a day of the week, or a period of time in a day.

The use of this model to the specific time fixed down, so that customers form a time-conditioned reflex. This mode, not only for customer loyalty, publicity has a great role, in addition customers will also consume other products, can be cross-subsidization between products.

Six, functional mode

There are some product features that can be reflected in other products, so the functionality of another product can be free for customers.

Functional free mode refers to the function of other products in our products to reflect, so that customers get free use. such as: Mobile phone free camera, u disk and so on functions.

This model will become more and more the end of the industry's demise.

　　Vii. Spatial pattern

In order to pull the number of customers in a particular space, the customer can get the relevant free for the designated space.

A spatial pattern is a charge for a customer for a product or service, but a designated space or location for a customer to receive a free treatment.

　Eight, cross-industry model

The products of other industries as our bait products or gift products, to attract customers to consume our industry's mainstream products.

Cross-industry model refers to the enterprise will be other industries products into our product system, and the inclusion of products for customers is free of charge, the condition is to consume our mainstream products.

This model will make the boundaries of the industry increasingly blurred, and one industry will be partially or wholly integrated into another industry.

　Nine, consumable type mode

Some products use, need a large number of related consumables, so that the product for free, and consumables for the tariff.

The consumption model means that the customer will get our products for free, but the products (consumables) caused by this product need the tariff.

Ten, value-added mode

In order to improve customer's stickiness and repetitive consumption, we must make a free value-added service to our customers.

Such as: clothing can do free hot wash, cosmetics can do free beauty training, coffee shop can do free English training and so on.

　Xi. profit-based model

Profit model means that customers will get our products for free, even service, marketing and product use. The condition is that we will participate in the distribution of the profits derived from the product. If a certain medical device is available, the hospital can obtain it free of charge, and we will participate in the profit sharing of the product.

The era of business model competition for Chinese enterprises is coming. The renewal of enterprise is actually the innovation of business model. In the face of free market competition, all enterprises, whether traditional or modern, are in the starting point or in the process of takeoff, will face a brutal assessment. And once they create a unique model of value, they can lead a generation and become the benchmark of the Times. Successful companies have the business model on which they are famous, and every successful model has its core chain of value innovation. It is based on a new evaluation method for enterprises, to lead people to focus on a company's internal performance, focus on its value-creating core logic and growth of the fundamental power.

E-commerce o2o-11 best operating mode