The internet entrepreneur who redeemed "brain fever"

Many entrepreneurial projects fail, not by "ideas", nor by "executive power", but by "Brain Heat";

I am also a regular "head of the Hot" people, a lot of ideas every day, many of them are very creative, even very blue sea ideas. These ideas in my home company, many have been achieved, so I personally benefited enormously, but the more successful experience, the more burden, because this "success" is based on the company's resources, built in the special circumstances of the time, it's implementation, a lot of factors I did not consider, the company helped me evade, So that they can not see the success of this thing behind the neglect of factors, so this article on the personal experience, as well as the failure to observe the project to make a summary of how entrepreneurs to prevent the brain overheating;

First of all, to be sure is good at "entrepreneurial" people, found that the intuition of business opportunities is very strong, this intuition is not necessarily from a large number of industry experience, or data analysis experience, many times is "shoot the Head", which is called "talent", in our COO words, the general direction is right; but this is often a pit , because the opportunity is not equal to "current strategy", the opportunity just represents a direction, may be the future to achieve the blue ocean.

The opportunity from the beginning of the implementation to a high level, need to be divided into several stages to complete, the first phase, the second phase of the things to do is often not "business opportunities", but need to prepare for this. If you skip the first few steps and jump forward in the last few steps, this is simply pushing a bulldozer into the bunker and not moving for a few minutes.

I take the project before to give examples, marketing;

When the public number just came out, we were very excited to say that the public number is a very good CRM management tool, Private interactivity, as well as daily or four times a month a variety of content expression form of push, it is can be divided into minutes seconds to kill any CRM tool;

Yes, it's good from a theoretical point of view, but the key question comes.

If you come up to the public number as your CRM tool, the customer data from the traditional CRM system into the public number, you will find that even if you can give him a daily or weekly content push, but the customer is ignoring you, at most to see your article, still not achieve the effect of CRM; The public number is still a pseudo proposition?

And how did we do that?

Countdown according to this process, I and team toss for six months, found really no effect, years later changed a strategy, it as a new customer drainage platform, and then through the push articles, let them understand the brand, and solve the problems encountered, through slowly build trust, the post-CRM effect came out.

Therefore, if we insist on doing CRM, the other platform data import, it is impossible to have back more than 3 million fans, it is not possible to pass a public number, resulting in the performance of the whole PC is approaching;

Fortunately, the top leaders of the project, as well as the bosses of the subsidiaries, belonged to people with experience in the Internet business. Although I was the first to propose to do marketing, as well as the final project leader, but under their guidance, the first step of the landing plan has been adjusted, that is, the above mentioned first start from the new customers, and finally to quickly put the power of the project to play out.

Therefore, a new project from the initial generation, to the final harvest, both the need to think very jumping creators, but also a very strong performer, in order to put the opportunity to implement;

In this regard I often suffer, every time there is a new idea in the department, because of my passion in the speech, the team did not listen to understand well, very few people help me to think of this program is very perfect, began hastily implemented, did half found that the original team can not reach this ability, vicious continuous cycle, caused me a lot of unnecessary detours;

Later, I thought of a new method, allowing myself to think, or even write the implementation of the program, but not so fast implementation, but so on for a few days, and constantly go to see, and continue to think, will find the original solution there are many problems, and then please different positions of people, from their point of view to assess the problem, to improve That is to say, the person who is good at the heat of mind, as long as restrain their own action, the probability of making mistakes will be greatly reduced;

Even if a few days, in the later stages of perfection, there are a lot of pits, because the heat of mind, in sharing this new discovery, must be passionate, your subordinates due to the relationship between the workplace, because of your blow, his ability and vision, and so on, very few people can put forward "different views", unless the scheme is really bad. Then you will be very successful in using the "minority obedience majority" principle, including the people who vote on the spot will succumb to the majority of the principle of obedience, or to doubt their own judgment.

These will speed up the founders ' minds and make judgments, so it should be viewed as someone else's vote;

First analysis of the implementation of this project, dominated by a number of factors? Market, product, technology, operations, and market research; and then the person who voted, what was the opinion? Whether he is professional in this area, such as if he is a leader in this area, or is not a senior researcher in this field. If not, then this person's echo only as a reference opinion can be;

If it is, in particular, he raised objections, must carefully analyze his opinion on the impact of the project, is not the early must be indispensable, but also only drill details meaningless, this is to carry out a serious analysis.

It is best to find people in every field, privately talk about the idea of the program, and sometimes openly chat, they will be forced to speak in the atmosphere of the scene, especially those who are not good at expressing, it is likely because of the language of the ability to be defeated by other people to veto;

People have a weak spot, it is easy to ignore the things they do not know well, think that those are what they see, such as products and did not do marketing people, thought to do marketing is to invest money hair, do marketing people think to do the supply chain is the management of the sales of inventory; This miscalculation leads to the allocation of resources, And the implementation of the strategy will be biased;

For example, I found through market research, found that it is entirely possible to do a more than Baidu search engine, because Baidu has a variety of imperfections. At this time if I did not go and do the technology of the people to do the operation of the people to talk about this problem, it is easy to shoot the head to do a premium version of Baidu, can finally find that even Baidu One-tenth do not;

Therefore, from the discovery of a new business opportunity, to the final implementation, to go through the program of drying, from the various professional assessment, to the final arrangement according to the resources can be realized, that is, the strategy from the initial business opportunities to the realization, to be divided into the discovery of blue sea, to strategic planning, can really put into place;

Author Introduction: Juakiping, tiger sniffing, Baidu hundred and other scientific and technological media authors, focus on mobile internet, the field of sharing.

The internet entrepreneur who redeemed "brain fever"