Three forms of socialized e-commerce

Article Description: 3 forms of socialized electronic commerce.

Social electronic commerce is already a very hot topic, there are many news reports in this area, from the Amoy rivers and lakes of Taobao, and then to today's hot group buying site, are all social e-commerce this topic, when E-commerce encounters social media, in the face of mobile trends, social e-commerce must be a very fun place.

So, how to do social e-commerce? I think there are roughly three different forms:

e-commerce website adds socialization function

The best use of this method should be Amazon, in a product page not only have customers comments and comments, as well as collaborative filtering recommendation results-the purchase of this product customers also bought So-and-so, these features make E-commerce sites become more "socialized."

The Electronic Commerce website adds the socialization function roughly has these several aspects:

-User reviews and evaluation functions
-User Sharing function
-Recommended function based on collaborative filtering
-Invite Friends Feature

Personally feel that every guest in this regard is also relatively good, a product page basically includes the above several " socialization " function.

The social network adds the electronic commerce function

When I say this, I think of the watercress in the book function, although watercress has always been a pure social network, when it is now like social e-commerce step, although watercress itself does not sell books directly, through the purchase of books for other online bookstore to bring orders, in fact, is a social e-commerce behavior.

And more successful is such as Tencent, they sell QQ show online, virtual goods, etc., is also the first social network, and then E-commerce examples, and as Renren has its own online virtual Goods mall, I think these are social networks to add E-commerce features examples.

With the popularity of micro-bo, some E-commerce services based on micro-blogging has also arisen, such as through the DMS of a book of fast schoolbags , so that users can not leave the micro-Bo can be directly under the list.

This type of social E-commerce mainly has the following characteristics:

-The user has the impulse or desire to buy basically from a friend or a relationship in the circle of recommendations;
-The combination of social networks and the more ingenious, and on the social network to open a mall so simple;

And the more popular is the previous see @ Tangxing pass a micro-blog:

Facebook is ready to turn 500 million users into online shoppers. Facebook recently invited a number of retail companies to shop on Facebook to sell goods. It helps retailers open shops on Facebook and provides tools for Internet users to chat while shopping. Initially, it may not be natural for consumers to go shopping on Facebook. It won't be long before they get used to it.

The future of E-commerce, which is based on Facebook, a huge social network, will be a force that can not be ignored, which is called F-commerce abroad and may later develop into an independent form of social E-commerce.

e-commerce + socialization + mobile + localized social e-commerce

I think this kind of social e-commerce is the highest form of it, now do a good job should be considered some of the mobile web site applications, set E-commerce, socialization, mobile, localization and one.

What do you think of social E-commerce, welcome to Exchange.