Two happy net dispute: China's internet needs innovation

Recently, a social networking site ——— Happy Network by virtue of "vegetables", "pig" and other small games converge a lot of popularity, quickly flee red networks. Over there, another website "Do the same", also set up a happy net, the name of the same, even the Web site functions, game settings are exactly the same, triggering a "who is Li Ghost" controversy.

This reminds me of the internet community has been a long time "imitation show." An instant Chat tool copy foreign ICQ mode, the domestic video website imitation YouTube, there are more imitate the function of foreign web site, has not yet become famous. This kind of imitation makes many Chinese websites become the Chinese version of foreign websites almost, the interface is similar, the function is consistent, even the refinement service is identical. No wonder the internet has a popular saying: As long as there is a new model abroad, up to half a year will be copied in China.

In fact, to draw on the developed country's Internet development model is not indispensable, but intact "cloning", a strong, N home processing practice is not desirable. Malicious plagiarism will only aggravate the homogeneity of the trend, so that the site is homogeneous, but also easy to cause the user's "aesthetic fatigue."

The internet needs to keep up with the times. Imitation is merely a means of imitation, not of convergence, but of innovation and even subversion. A website only has the core competitiveness, can win the click Rate, but must have the core competition ability, must "the content is the King", must introduce new. When the Web site of the foreign online retail model of Amazon, will be more resources to the field of books and audio-visual, now in this market to achieve a leading position; If Ma does not do Taobao and Alipay, if Baidu does not do Bar, know, MP3, if the grand only operation "legend" game, they will not have today's outstanding achievements.

"Happy net", rather than spend time arguing "who is the Li Ghost", not as painstaking research customer needs, to make their own characteristics. Let the world website to scrape a Chinese wind, is not also the pride of China Internet?