I registered my account with the top 87 online retail sites a few years ago. I've found it's time to re-examine the issue, and since most E-commerce sites use account registrations, I've found at least one place that can be improved in every registration process.
8 Tips for Account registration I registered my account with the top 87 online retail sites a few years ago. I have found it is time to re-examine this issue, since most e-commerce sites have been using account registrations, I have found at least one place in every registration process that can be improved. Registration Form Availability Stickers
Usability tips for registering a form
1. Always declare the benefits of registration on a small form.
In my study, only 14% of retailers took advantage of it. Williams Sonoma is a good example of doing so.
Here are some of the recommended "benefits":
- Checkout more quickly
- Save multiple shipping addresses
- Save multiple billing options
- Personalized service
- Order Tracking
- View order History
- Faster customer Service (customer representatives can find customer details faster)
- You can save a product to a Favorites folder
- can store goods in a shopping cart
- View the return point balance
- Recommend friends to buy prizes
- Birthday and Holiday Reminders
- Access to partners ' stores (such as Gap, Banana Republic, Old Navy, Piper Lime, Athleta)--(should be similar to strategic alliances, one account can be used on multiple sites)
2, linked to the user's privacy policyLet the user's privacy terms link closer to the account to create the form. There are few sites in the test site to do this – but I found that gap did:
3, use the asterisk
Using an asterisk (*) next to a required entry is a network practice. Customers usually do not want to give you more information or do not want to fill in information other than their required information, so it is a good visual cue to ensure that some of their fields are optional.
Place your asterisk next to the label instead of the far right-hand input box-easier to see.
Not so: but this:
4. Explain password rules
When you ask the customer to provide an email address and password, make a clear statement in front of the password "rule" (minimum number of characters, required numeric value, etc.)
Two years ago, Neiman Marcus did not display the password rules, but now they have improved: In my study, 100% of the retailers asked for a password, but only 89% used the "Duplicate password" entry box. Having a "Duplicate password" input box is necessary to easily avoid input errors that occur when you cannot see the character you are typing.
5, avoid the use of security issues. Instead, send a confirmation message with the details of the registration.
No one will remember these problems, and through Jakob Nielsen's user-testing research, we know that customers are very, very annoying about these issues. 20% of the retailers in my study asked these questions. 80% is not.
6. Allow customers to copy billing address as shipping address
It's like closing the bill, which saves customers time.
7, do not have to be allowed to distribute promotional information
"Welcome to your email" is good and worth encouraging. If possible, send a welcome email to the customer within 24 hours. The longer the customer waits, the less obvious the welcome effect will be.
8, let the customer tell you their preferences
It is very effective to use side-writing data for target marketing. By appropriately using advertising, email promotions can improve customer satisfaction, loyalty, and conversion rates. (This I think the domestic Uniqlo is doing well, haha)
Disney shopping is still one of my favorite examples: Original
