Website operation experience sharing: how to promote websites

 

Over time, the fire of our passion gradually went off, and the website had to be destroyed.

The following content is suitable for new people to learn. At the same time, it is just my personal opinion. If you have any shortcomings or mistakes, please forgive me.

Website traffic is an important indicator of the value of a website. With the access traffic, the website can also make profits. So how can we increase the access volume, increase the website's popularity, and make the website flourish?

That is: promote and optimize the website.

Website visitor sources are nothing more than three situations:

1: search engine traffic;

2: traffic from other website jumps;

3: Traffic for direct access to the website.

Therefore, we can promote and optimize these three cases.

Promotion and optimization are two different concepts, but they are closely related. Optimization is mainly aimed at the optimization of search engines and the optimization of user experience. Promotion can be understood as publicity. Their ultimate goal is to increase website access and retain visitors.

(1): Search engine optimization

Search engine optimization has become a popular technology: SEO. It has developed into a profession.

There is a lot of knowledge about the optimization of search engines, which is not described in one or two articles. However, the optimization of search engines mainly involves two aspects: Intra-site optimization and off-site optimization.

Site Optimization, need to master the meaning and usage of the basic html tag, for example, the rational use of h1-h6 tag, the alt attribute of the image tag, the title attribute of the hyperlink tag, this is conducive to the distribution of hyperlinks captured by search engines, and site map sitemap.

Out-of-site optimization mainly involves the construction of external links and links.

(2) redirect traffic from other websites;

Traffic from other websites. If you want a visitor to jump from a website to our website, you must have a link to our website. Including links.

Those websites include blogs, personal websites, forums, posts, questions, encyclopedias, large websites, and Weibo.

Blog promotion:

Currently, there are many free blog services on the Internet, such as Sina blogs, Baidu Blogs, sohu blogs, Hexun blogs, CSDN blogs, Tianya blogs, and NetEase blogs. We can register a batch, and spend a few months "raising them up". Then, we will forward the updates to these blogs with links and other information. Of course, with Sina's blog blocking Baidu, the weight of the blog in the search engine is no longer the same year, and the effect of using the blog to send external links is no longer the same year, but everything is not absolute, the blog effect is still powerful.

Promotion through forum:

There are many high-quality forums. A good Promotion Optimizer will certainly collect a large number of excellent out-of-band forums over time. This requires an accumulation process.

Through the post bar promotion:

According to the content classification of your website, it is dangerous to find a post and post it. Remember to stick it with links.

Promotion through Q &:

For example, to promote the swift community. Then we can look for questions and answers related to the swift language, go to the Q & A websites such as Baidu to search for related questions, and then offer promotion answers based on the situation, but the answer content should be cautious, do not express the promotion purpose clearly in Thailand. If you do not have any questions, you can answer them by yourself!

Based on personal experience, if you want to bring a link, the best question is to find the resource to download! Then, reply to the hyperlink on the download page of the resource!

Promotion through encyclopedia:

There are also a lot of encyclopedia websites. Baidu encyclopedia has a good effect, but it cannot be edited. An entry must be modified N times before it can pass. This depends on your skills.

Write a soft article through a large website:

When it comes to promotion, high-quality soft-paper publishing is a must. Publishing high-quality original articles to large websites not only brings high-quality external links and traffic, but also increases the popularity. If time is enough, we should develop the habit of regular contribution, which is very helpful for promotion. If articles can be posted on the homepage of the first-line IT information station, browsing and reprinting will be very huge, and the popularity and external links will naturally come into being.

Promotion via Weibo:

Sina Weibo and Tencent Weibo have a large number of users. If they can accumulate a large number of high-quality fans, one Weibo may even be frantically reproduced, bringing N more traffic.

Of course, there are also a variety of methods based on personal time and ability. For those who have certain technical strength, such as mainstream open-source program templates and plug-ins, we can do a few free templates or plug-ins, plus copyright information and hyperlinks. This not only improves personal awareness, but also brings external links and traffic. Some may say that many people will remove the copyright and delete the link.

But everything is not certain. Just like the coexistence of good people and bad people, some people will post the article and bring the original address, and some will remove it. Some do not. In addition, we can make technological innovations and make settings more concealed. Prevents minor changes.

(3) traffic for direct access to the website

Traffic for direct access to the website can be achieved through email promotion, QQ friends, and QQ group promotion.

For programmers, we can also develop some practical original free software and add our links to the software interface.

The above mainly introduces the idea of website promotion and the general route. There are still many things to learn about every Knowledge Point. If you want to write a book, you can't finish it. In addition, as the times have improved, search engine algorithms will also be upgraded and promoted,

More methods and new technologies will be added over time. Only when we live, learn, and stay at the forefront of technology can we make better use of it!