The website's title, keywords, and descriptions are invisible to many webmasters. I think Baidu has not paid much attention to this part, so any title can be seen! The title of a website can contain up to one thousand words, and can also be seen after the company name! Is it because my webmaster really does not pay much attention to this, or does it not care about the website title? In any case, the title of the website is still very high in mind! Search for "Xiamen logistics network" in Baidu directly. The top one is a logistics platform built by your company. The snapshot is still in December 27, 2010! This keyword has been ranked first for more than half a year. It can be said that the website has ranked first in the last month and has never been down! The only reason is that the title of the website is written directly with "Xiamen logistics network" as the exact match keyword! Because of the limited time, I have not managed it since I completed it. All the articles on the website are collected and all are collected at one time. No data has been posted since and no external links have been posted! However, after six months of observation, we were still at the top!
The reason why the website title is very important for website optimization is that it is not easy to write the website title. However, I think you can create a title that is liked by a search engine from the following four aspects!
1. Write Website titles as attractive as possible
Whether the website title is good or not is directly related to whether the customer will click you, and the good title gives the customer a very good impression! No matter how good your service is, how rich the website content is! These are unknown before others go into your website! For example, if you want to go shopping on your own and are interested in a girl, the first thing you do is to see the girl is not beautiful! Although some girls are gentle, considerate, and considerate, we can only judge them from the surface when they are not really in touch!
2. Keep important keywords as accurate as possible
The keyword of the website title is higher than the previous one. Although I have heard a lot of this before, I can test the truth in practice. From the perspective of one-year customer website optimization, this sentence is indeed true, and the search engine is very face-to-face, placing keywords in the first two is better than putting the last two! Therefore, when we think that the customer has a demand or a keyword with a high conversion rate, we can advance it!
3. Keyword is not greedy and many titles should be as few as possible
The more keywords you share, the less weight you have! It is like a child eating a cake. If a small piece of cake is made for all the children in the village, it will not only eat very little cake, but also make it possible for the children to eat it! I have thanked more than 1000 words for the website title mentioned above. I believe that the assignment of his title keyword to weight is very subtle!
4. Multiple websites, one keyword and one website
We can see from the above Xiamen logistics network that if a keyword is used as a website, the weight must be very high! Therefore, we can consider using keywords as websites and one keyword as a website, so the weight shared by our website will be very high!