What kind of new e-commerce career is booming?

Relationship manager: Corporate Ambassador

"Relationship manager" is responsible for solving the problem that cannot be completely solved-a large-scale distribution oriented to individual customers, clearly stated, which is related to establishing a real dialogue on the basis of the widest possible range, in addition, customers are maintained on the brand through information and service plans that are conducive to improving efficiency. For example, Deutsche Bank has abandoned email bombing Based on the primary bullet principle in Relationship Marketing, so that customers can get "tailored" products or information packages at different stages and times of life. In addition to being a key position of experienced managers at the Kang caun level, there are a variety of specialized jobs for new users to maintain their customers. For example, a media company has set up a "welcome to the old manager" to create a welcome package for new customers and get customers back. A major bank in western Germany has set up a "Customer Satisfaction manager", focusing on actively encouraging customers to submit complaints and solve problems for them. A service manager of a roof system manufacturer developed a service package for its handicraft users so that they can operate more successfully in their own sales market. The main work of the telephone service center is not passive telephone distribution, but to maintain and consolidate contact with customers. There are also new prospects for relationship processing in the non-profit field. The collection methods introduced from the United States represent the sprout of professional fundraising advertisements supported by databases and identified by the recipients of donations, keywords such as fines, heritage distribution, and social sponsorship clearly demonstrate the reversal of ideas.

In traditional industries, relationship managers generally include customer relationship managers, employee relationship managers, and public relationship managers. Some large foreign companies also have dedicated "university relationship managers ", coordinates the relationship with universities. relationship managers are usually the Goodwill Ambassadors of enterprises. They represent the corporate image and internal representatives of the Management image.

Member Manager: build bridges between enterprises and member organizations

Membership marketing is to allow other websites to help you sell goods. After these websites become your members, visitors can visit the websites of your members; if they click on your logo ad and go to your website for shopping, you will pay the membership sales commission. It is not a simple task to make the membership plan successful. First, you must set up a dedicated Member Manager, that is, one person who participates in the daily operation of the member plan, management personnel must also be responsible for customer service issues; otherwise, the plan is doomed to fail from the very beginning. Even if the website has a faq column (FAQ), there are still many special questions in the membership program, such as the Commission Ratio and how to prove that a transaction is caused by a Member, with the development of the business, Members will constantly ask new questions, And the Member Manager will gradually increase these problems to the FAQ and effectively solve them.

Network Editing: New Media processor

Stars of various professions in the new media industry are "online editing". They are mainly responsible for editing specific webpage content.

In general, most traditional media editors are not proficient in network technology, while many others are proficient in network editing and few are proficient in news. The development of modern communication industry has a strong demand for compound talents, requiring editors not only to possess good editing quality, but also to master more network technologies, so that the imagination of editing can be better, it is possible to explore new technologies more deeply and serve the news.

When the Internet was just emerging, online editing was a class of Shannon staff, with a staggering salary level. However, after experiencing the cold winter of the Internet, a large number of people are switching and have a new understanding of their career plans. However, after the rest of the portals, some online editors stick to their posts. Ms. Liu, who has been online editing for many years, believes that Internet editing requires ample time, and have the most basic computer knowledge and network knowledge (high-tech web page production and programming can be done by professionals ). Do not use simple computer office tools (such as office software), network tools (such as email, system messages, message boards, read/edit forums, etc) and do not know a certain degree of network language code, it is not good to complete the review, layout and other editing work, it is also impossible to complete the communication between the author and the editing, between the reader and the editing, between the editing and the editorial department, and between the editing and the website.

Network editing should have considerable language and text expression ability, and be able to control texts correctly. Network editing should have profound theoretical knowledge in the field in which it is responsible, have a good understanding of the latest developments and developments in the field in charge, and have a lot of knowledge in other related fields. Finally, we should be able to endure the loneliness and loneliness that the author may question or abuse. Most online editors are obligated to provide services to netizens. They only face screens and a large number of contributors. They can't see anyone, can't talk to anyone, and can only review them silently.

Information administrator: Internet "Scouts"

As administrators of information systems, although different enterprises or organizations have different permissions and responsibilities, one thing is the same. If they leave them, enterprises or organizations cannot operate normally. Information System Administrators are responsible for both information system construction and maintenance.

An outstanding administrator must face a variety of challenges, not just the technical or system itself. For example, how to consider the needs? How do I select an appropriate product? How do I face product providers and system integrators? How to manage projects? How to lead implementation? In fact, the network administrator or system administrator has assumed more management roles under such requirements and challenges, instead of providing only technical assurance as in the past, at present, the successful implementation and operation of an information system mainly depend on management rather than technology.

Specifically, the Administrator's daily work includes three parts: one is to provide services to users of information systems, and the other is to obtain relevant information and materials from outside the enterprise or organization; third, provide consulting, suggestions, and planning for leaders of enterprises or organizations.

With China's entry into the WTO, enterprises have put forward higher requirements for the entire procurement, production, management, sales and service process. At this time, our information administrators will also face greater challenges. The main challenge lies in management. Because the information system engineering of an enterprise or institution is not only an IT engineering, but also the re-engineering function of the management system of an enterprise or institution, it involves pure management knowledge, such as management models, methods, organization and process reengineering. Therefore, it is necessary to be proficient in management theories, methods, and practices, this is clearly not the strength of information system administrators. The best solution is to hire a management consulting expert to participate in the informatization work.

Important Customer Manager: grasp the lifeline of survival

Major account marketing is increasingly becoming a hot topic of marketing. The long-term strategic significance of the management of major customers for business operations has made the enterprise's senior management devote their painstaking efforts to these customers. At the same time, they often encounter various puzzles. In particular, some heavy equipment providers, suppliers of high-tech and complete solutions, and large engineering contractors, how to closely coordinate their own businesses with thriving customer companies, obtaining long-term orders and sustained profits is not only a sales issue but also a marketing strategy issue. sales behaviors of enterprises have gradually become partners that help customers solve problems and create profits like consultants.

In the major account marketing process, sales personnel must not only have good communication skills, but also fully understand the customer's needs during the negotiation, and strategically stimulate the customer's desire to buy, more importantly, you must grasp the customer's enterprise strategy, operating status, purchasing power and decision-making processes, and finally obtain the order through understanding the entire purchase process. This leads to many completely different problems from general consumer goods marketing. This course provides you with solutions to these problems, as well as strategies, methods, and technologies that break the door to major account marketing.

Price MANAGER: distribution tool expert 

There are different career fields in this family, but what they all share is that all of these fields are specialists in special distribution tools. "Bulk Sales Manager" is responsible for developing and implementing creative sales plans for sales promotion in both the domestic and international markets. The "event manager" focuses on organizing activities associated with the company or brand for an event. The task of "Media Manager" comes from the complexity of the media world, which requires an expert who can use advertising budgets most effectively. The core task of "benefit manager" is the same as that of "Price manager" in Europe. It is to perform professional operations on the sharpest and most dangerous distribution tool-price, their most difficult task is to take full advantage of the capacity of hotels, concerts, or airplanes to maximize the benefits, or to determine a unified price direction for cars, tires, and medical products.

Source: China Talent Information Network