Wu Fu understand: What kind of e-commerce do we need

21st century is an era of e-commerce, as Mr Ma said a few days ago, "the future is either E-commerce, or no business to do".

According to a study published recently by Credit Suisse, the amount of e-commerce around the world is growing at a doubling rate every year, and the amount of e-commerce in China is expected to reach $2 trillion trillion by 2008. There is no doubt that electronic commerce plays an indispensable role in the future economic development. With the rapid development and wide application of information technology, it has become an effective means for enterprises to enhance their competitiveness and adapt to the future with the help of network economy and the development of electronic commerce. At present, more than 95% of the U.S. enterprises in the United States through a different way in one or more aspects of e-commerce, the development of E-commerce has become a contemporary industry and various enterprises to develop new trends.

For businesses, e-commerce is a system engineering, impossible, he should be a strategic system engineering; For enterprises, should be based on their own conditions, the use of different ways, step-by-step to complete the implementation of the so-called different ways can be first small after large, the first part after the whole, you can first outside the Many enterprises think that the establishment of a website is to keep up with the information, is the electronic commerce; in fact, the site is only a very important element of this system, to solve the business information exchange, like the traditional industry you opened a shop in the street, although the store is there, but more importantly, the service there are goods supply, otherwise, Even if your store is well decorated, it doesn't make any sense.

Dragon Party information general Manager Li Juman pointed out, the electronic commerce system also must include the enterprise internal management, the product invoicing management, the payment and the logistics distribution system, and this all enterprise information application all should integrate seamlessly together, should not exist the information Island Independent in the enterprise other information service.

Excerpt a section of other articles, on behalf of my opinion on the development trend of E-commerce, "one is to deepen, in-depth to the various aspects of the business process, and constantly innovate a variety of business models." The second is the integration of business websites and industry sites, more and more strong. The third is specialization, focus on an information industry, there are a lot of very small products, mobile phone network Ah, button nets, and so on, they and a product marketing things, formed an industry. The fourth one is internationalization. This is not a substitute for the mainstream. E-commerce is promoting the integration of industrial chain around the world, forming a new pattern of division of labor. If we do not have E-commerce, the logistics system can not enter the ports of other countries. This piece of customs clearance is not finished at all. The five is personalized, personalized consumption and network customization services more and more strong. Sixth, the product digitization and the service, the product is more and more digitized. ”

Under the tide of the internet, many large and medium-sized enterprises in the traditional industry to information and E-commerce also attaches great importance to the enterprise within a lot of IT systems, invested large sums of money in the construction of ERP, CRM, CIM, etc., sales and sales of systems, production systems, personnel finance are different, Even different branches are different. and the Enterprise external website is often just a static website, when customers or general users visit the site, only the company's general situation and basic information have an understanding, not even e-commerce; the site for the enterprise in the future will become more and more important, has far surpassed the internet in the early days as a business card role.

A good E-commerce site, he should not only the business card, but also the front office of the enterprise background services, must concentrate on corporate culture, the enterprise all the functions and business processes concentrated in the above. Lee always think that an enterprise's E-commerce strategy implementation can be divided into the following steps to implement.

The first is the concept of implantation and understanding of the stage: In this phase, we must be e-commerce on the future development of enterprises and the impact of the business opportunities to understand clearly, understand the current business situation and development of the most urgent need to solve the problem;

Next is the website construction: for example, the website is like an enterprise in the virtual world of the representative symbol, to make this symbol attractive to interested customers (direct users and indirect users of products and industry chain-related users), to give the site vitality, the site must be a dynamic site, this symbol must concentrate on corporate culture, All the functions of the enterprise and business process concentration in the above, it is necessary to the enterprise, products, markets and trends have a deep understanding and insights after the innovative design;

The third stage is: whether the combination of WEB2.0 development trends, so that interested parties involved, it is more necessary business model of integration and innovation.

The third stage is the optimization of the enterprise's internal basic Environment (ERP, EDI), through the above stage, the enterprise's E-commerce strategy can be successfully implemented.

This kind of enterprise personalized innovation system service is not the current general network construction company can understand completed, so the enterprise website construction must have professional e-commerce people to participate in the design, and after good communication with the enterprise can be implemented. The implementation process also needs to train the relevant personnel, learn to understand the basic knowledge of e-commerce, understanding digestion Company's operating process, learn how to carry out network marketing of various means of operation, so that all employees can participate in the enterprise! Finally, the enterprise will be molded into a dynamic, innovative, and constantly improve the competitiveness of an e-commerce enterprise.

See here, we can all know that our domestic enterprises in the E-commerce strategy implementation of this piece, precisely the opposite, the internal IT system inexplicably on a pile of, and procurement decisions are made in different periods, the functions of each system, the degree of information, writing language and even databases are not the same, It is very difficult to integrate the systems of different suppliers in different periods to form a complete e-business process, which brings a lot of resistance to the enterprise e-commerce strategy.

In the above implementation process, the second and third stages can be summed up as one, is an E-commerce site that is the Enterprise information portal construction process. It involves the question of what technology to build. My technology is not the line, the following is quoted from the Moonlight Blog article, the current most commonly used four kinds of dynamic Web language Perl, PHP, ASP, JSP for some technical comparison. However, there are too many technical language, I can not fully understand and can not judge is not completely correct, put him in the appendix, we look. In fact, in the Enterprise E-business strategy implementation process, based on portal Development Enterprise information portal is very feasible, I recommend recommended.

Portal is a new technology based on Java in IT field, it is one of the directions of informatization Development and enterprise e-commerce. Portal provides a single access to a variety of information resources, the application, personnel, information and flow of organic integration, for the development of information work provides a feasible way of thinking and solutions.

The word portal was originally meant by "portals", such as Yahoo! , AltaVista, Sina, such as Web sites. But for the enterprise electronic commerce, it plays the role to be different, from the enterprise's Internet business Card evolution becomes the Enterprise Informationization portal. For enterprises, the significance of the portal is to enable internal and external users and customers can have a access to a variety of information resources of the portal, employees can share a variety of systems and information resources, and their unified management. Through the portal, employees can understand and master all kinds of information about enterprises, participate in discussion, work together and so on.

Portal has now become one of the most concerned areas of enterprise, is the first step to achieve enterprise integration. Its important value is that it is an integrated node of existing investment and new investment, so that users can interact with people, content, application and process in a personalized, secure, and single point type.