Yahoo China transformed into E-commerce website

China Yahoo and Word-of-mouth Network recently formally merged the establishment of "Yahoo Word-of-mouth Company", "Business services" will become its most important business, including for business services to provide a platform for transactions. Like Taobao sales of goods, Yahoo Word-of-mouth Online transactions will be services, such as publishing restaurants, second-hand housing or dating information. The homepage of Yahoo China has become the traditional orange of Alibaba (Enterprise Library Forum), content choreography also appears very life.

The shadow of the portal is fading, and China's Yahoo has ushered in the largest business adjustment since the Yahoo brand entered China. Previously, its positioning is the information portal, and later turned into search, and then transformed into a "search + community", a lot of directions have persisted less than a year, and "E-commerce site" positioning for the Yahoo brand is the most unfamiliar. Since to develop into the platform of online trading, Yahoo reputation will inevitably face and Taobao business overlap. "We will have a clear positioning." Li Zhi, senior director of Yahoo Word-of-mouth business operations, said that if someone posted a service message on Taobao, they would be transferred to Yahoo's word of mouth.