You have to know the network of Red e-commerce two big thinking misunderstanding!

"New detonation 2" training camp network red Electric business simulation course in Hangzhou in full swing. Participants were divided into eight groups, from the beginning of the network red positioning, labeling, to later planning events to strategic management. At the very beginning, everyone was vague about the concept and later everyone enjoyed it and a lot of people opened their brains. Brother Ling is satisfied to see such a result. This article is a reminder for the participants during the discussion.

Internet, everything is a product

Today we talk about the Internet, everything is a product . we need to get rid of an old idea: we used to do business, we divided products and sales, some people were responsible for producing products, and some were responsible for selling them. Then in the process of selling products will certainly involve advertising investment. It would be a bargain if you could sell five bucks for a dollar ad. This is the business model that most people are accustomed to. But when we talk about the nature of Internet products, we need to think about a problem first. How do you look more special when you are facing your competitors and are putting on ads? If brother Ling does not do the net business school today, replaced by another person to do. Would you mind if the business school changed a person, that person's style, story, method and brother may be different. Brother Ling has a personal-style IP when he is working as a web-red business School. When it comes to Internet business, you should find your own stylized IP. So today we do not go to the product, marketing, advertising separate.

When we use, Weibo, and communities, we are using a product. But even these we use the most time every day, the most inseparable from the product, we did not spend a penny. And above the public number of the blog above the forwarding share, these products are free. Why would someone do such a free and do not make money products, to write a lot of code, to go to update the article every day? For example, people on the "New 2" training camp spent a lot of money on it, but they didn't spend it on the previous product. Weibo or, the above output content of the product construction in the whole system is to attract traffic, to earn the user's attention.

The role of Internet products is not the same. Content-making media such products are intended to spread across the reach of the population, offline activities or physical products are intended to be realizable, and the purpose of the community is to screen. those who are interested in your output will be able to be attached, and those who are perpendicular and precise will be gathered together.

As a result we can see that in the future, all Internet products have only two logic, free products and high premium products. If it is not the product, it is simply selling goods. And this thinking of goods will let us back to the price of competition, there will always be someone cheaper than you, there will always be a place for you to invest more advertising costs.

The most confusing to us is also let us into the wrong way is our sales thinking, rather than operating the brand thinking. not create a unique style of IP, in addition to physical products, not provide value, without feelings, are not product formation premium, and such products, later on the internet does not exist.

Positioning to avoid as a vertical net red

As a net red, at least for China's net red can not be packaged as an expert, even if you are an expert. Because in the Chinese society general Cognition, the expert is not trusted, even receives the discrimination, at the same time will bring the distance feeling to everybody, the fan more needs is one side has the specialized person who has the specialty in a certain aspect, or has focused on some kind of life attitude or the lifestyle person.

Fans want to keep getting messages from her place when they're confused. For example, to take a group of discussion in the network of red personality, the members of her position as a master of luxury knowledge of friends around the female girlfriends is desirable. At this time the content of the form of construction will change, not blindly introduce luxury and identification, but will often travel in Europe, see where discounts, where cost, how to help themselves save money, and introduce to the sisters, you can see where there are second-hand luxury sales, leasing, buy things live, take the camera to the sister introduced. This is all desirable behavior. And the core point is to have a story thinking, the story can be told to listen, will be spread.

On the whole, there is a way for a lifestyle that only likes or dislikes, there is no right and wrong or good and bad, nothing dare and dare. He is more loyal to his heart than to other people's opinions. So when considering doing a net red, do not need to consider the following several questions. Right, good, dare not as she likes, in other words is: To do the net red when the competitiveness is reflected in the area of fans like how to do interesting.

NET Red School of business is the network red industry leading learning-oriented community organizations, the adoption of a membership system. We offer our members free of charge:

1, where has the most authoritative net red industry dry? the Business School online community 2-3 times a month in the industry of the great God to share, has invited the wisdom Cube Yang Stone, the United States investors Zhangchen, late-night hair 媸 Xu teacher and other big coffee to share the network red Industry dry.

2, to find the net red? Looking for a brand? Looking for media? we have a collection of more than 200 industry big coffee in the internal resources "net red Industry resources white paper", including: NET red resources, media platform related resources, marketing services related, brand side and product resources.

3, I want to have a long talk with the big coffee to seek experience! the offline activities of each city will begin, and members are free of charge or enjoy the most preferential privileges.

4, I want to be a net red, ask for advice to do content! we will give members content support, for all types of online red content production, production, including creative support policy.

5, so become cross-era network red? visit the International famous MCN company, explore the content production of the network red, the net red ecological chain. Preferential discount for Members

You have to know the network of Red e-commerce two big thinking misunderstanding!