0 High cost revenue! Slide virus widget is favored by big brands

About 1/3 of the 31 million members of the Facebook site (http://www.aliyun.com/zixun/aggregation/1560.html ">facebook") are using the widgets provided by slide, a photo-playback application company. Now that slide's widgets are emitting a huge amount, the company is adding brand elements to the asset. Advertisers, including the US's largest mobile operator, "At&t Wireless", one of the world's largest game publishers Activision, the "Paramount picture" and "Discovery Channel", are ready to try out brand image applications through slide. Lion Gate (Canada Lions Gate Films) has started running personalized slide widgets to showcase the naughty baby role.

"After development and application and mass distribution, we are now in the third step, looking for new and innovative ways to tap cash," said Kevin Freedman, vice president of slide finance and operations. ”

"At&t Wireless" has recently launched a new widget activity at the social networking site. Site users have the opportunity to enjoy the photos of the At&t brand mobile phones used for their friends. This application allows people to convert mobile phone photos into digital formats and then post them on their profile pages. Flash Base Photo widget can be rolled arbitrarily.

In order to promote the competitive realism film "The Ultimate Jag", "Discovery Channel" has issued a motion picture as the center of the widget. The activity may test water in September. Paramount will allow fans of the upcoming movie Bee story to put an audio clip or brand skin and icons on their photos. This method may also be used in the future to promote Jerry Seinfeld's films. Jerry Seinfeld is one of the most lucrative actors in American history, an evergreen comedy television star and a best-selling author. Activision also signed an agreement to advertise through slide widgets.

Lions Gate has been advertising through slide. The naughty baby fans can be decorated with branded skins around their photos and add some cool slideshow effects. Like other widely circulated platforms and applications, viewers can easily generate their own photo widgets by browsing through sites such as Facebook,myspace and Bebo, as well as their own blogs.

Widget advertising is still in its infancy. Quite a few advertising brands and media companies are testing this easy to share feature. The newspaper and Broadcasting company Gannett used its subsidiary PointRoll technology to promote the widget----known as the "meteorological satellite" to automatically update meteorological information. Gannett the "meteorological satellite" advertising services, according to the weather conditions to the expansion of the widget to publish targeted ads.

Slide's advertisers "Discovery Channel" also used the Lion Gate film's widget platform to push its own content. Slide's decision to increase brand color reflects the user's endorsement of advertisers. "I believe our users are real brand ambassadors," said Sonya Chawla, senior director of the slide advertising department. Every ad they do is a real user-selected ad. "If users don't want to, they can use photos and videos without any additional branding."

The age and sex data of the user are provided by the site Publisher, and slide also provides additional enhancements to the widget. For example, the star tag on the skin of a naughty baby can be traced. The interaction with the brand widget can be tracked through a third-party advertising management system.

The slide company sells ads based on CPM, charging according to the number of widgets installed. Freedman said: "Brand applications can also be sold on the basis of the CPA." But CPM is undoubtedly the best way to communicate with advertisers. ”

Slide, released in 2005, has benefited from Facebook's newly opened platform---can distribute top friends ' widgets to users of popular social networking sites. 10 million Facebook users downloaded the app. To show their dearest friends, to show their current moods, and even to send someone a cup of digital drink. Quantcast's survey showed that the number of daily visitors from the United States in slide last month soared from 312,000 in May to 1.1 million, up 265%.

Slide site for the distribution of widgets basically did not take any action, at first just some friends on the site of the spread of the species. Freedman said: "Our investment in the market is zero." ”