1 billion the game has not seen the two point

This is the second installment of the Internet series, and we'll talk about the Donglei 1 billion game.

For two consecutive years, CCTV's China Economic annual character awards have set up sky-high gambling, last year was Ma Yun vs Wang's 100 million gamble, this year became Lei vs Mingzhu, last year, gambling is the retail terminal 10 years of prospects, this year is the traditional entity industry boss and the new concept of mobile phones within 5 years who have greater development potential.

Horse Gamble to Wanda and Ali cooperation and from this void, a vigorous opening, and sadly the end of the gamble, then this year's 1 billion gambling is also so? If there is no 100 million gambling set aside, then as the periphery we are certainly looking forward to the game, but now it seems that the game may also be a bluff gamble, just in order to make a point in the selection stage topic.

Wanda 100 million to gamble, let Wanda Electric Business became a year's hot events, as long as there are any trends are people insight, and now gree and millet under the annual meeting is their battlefield, with a game without cash to buy free ads why not.

Behind the game, I also dig a little deeper in my head, the gambling behind may not be what we see now and hear so simple, perhaps not the real industry and concept of mobile phones, physical and Internet concepts of a simple game, I would like to tell you what I see two points:

(a) Donglei of gambling entities and Internet profit performance

Why do I have this idea? Because many of the traditional industries are now net, but although they are happy, see their own industry in making money, but also sad to think that they are bundled, by the Internet that group of Gaofu to bundle, and continuously give them blood transfusion, and they do behind the things, any scene let them to preempt, one The second is that the Internet industry now gives us the feeling is a very large industry, but we all know that the Internet industry is actually not out of the traditional industry, they are closely related to the two.

At the same time, millet doing mobile phones, routers, etc., but also need manufacturers, 360 doing 360wifi, 360 routers and other traditional industry manufacturers, how to balance the relationship between the profits and many people are concerned about. But from the recent two years to see the status of the traditional real estate industry is getting lower, so much of the profit can not harvest a lot of good sound, be forced to cooperate, do the life and death transformation, I estimate their heart is twitching, but the reality is so, only accept, and the appearance of the game is actually in the traditional real estate industry in honor, you bet a piece, I heroic 1 billion, you high-end, but we still did not fall to the altar, this gamble perhaps Dong want to the traditional entity industry said.

The last 110 million bet is platform and platform of the betting, and 1 billion gambling is entity and entity between the hard bet, but also indirectly told Today's Internet: The strength of the entity is still more powerful than the Internet, even if I am still alive.

(b) The battle between the two horses Donglei

Ma Yun Investment Haier, Wanda ready to cooperate with Ali, Gree is also ready to set up with Ali Strategic cooperative relationship, they themselves are one, and alternative point is millet, do not know whether you have found, Millet is a pro pony brother. Why? Now think about the classic millet marketing cases, mostly in what the platform to complete, yes, micro-letter, QQ space and other platforms, using QQ space marketing, also do not need to Taobao cat shop, it can be imagined that the millet has some kind of exclusion of Ali, and Millet has its own official website, their own forum, are the current concentration of rice noodles, Imagine Ali for this piece is how much "hate", in the final is a piece of such meat is not in vain.

At the same time, the existence of Millet also give Ali a blow, other businesses a thoughtful, platform does not have to be settled Taobao cat, Millet still rely on their own official website to play the wind, but we all know that millet rely on hunger marketing game turned mobile phone, the Chinese version of jobs is not a wave of fame, so many businesses can only learn from, And for many still doing their own platform is a greater encouragement.

Donglei's bet, although that is their contention, but behind Ali in the receipt of this fruit. The Battle of the three giants of the internet is not a day or two days of things, you do what I do, you succeed in this field, I also want to do this field.

Tencent Empire in the social field is the leader, but Ali is not outdone, invest in Sina Weibo, promote contacts, micro Amoy, such as a series of social ways, the purpose is to compete for a position in social shopping, otherwise there will be no Taobao cat shielding from the micro-letter links and other moves;

And the Ali empire is the giant inside the electric business, hand Alibaba, Taobao, cat, such as three big weapons, sweeping the whole network shopping area, but Tencent is not weakness, Xun QQ mall merger and so on behind the action are shown that they are still working hard, Ali and Tencent as if never stood on a line of people, So they will often talk to each other as such, this has nothing to do with the people in power, with their business.

Donglei is actually a bit like a year ago, the horse debate, on behalf of Ali's Ma and Wang's Tencent, and later because the King and Ali Cooperation and end, and Dong is going to cooperate with Ali, and Ray is Tencent formation of people, so this year's selection stage for the gambling is different, the event is different, but fundamentally still unchanged, This is my personal opinion, if there are errors please skip.

Author information: This article is the electric Business Observer, education Network Marketing expert Huang, Internet Communication 7 Group: 277563196

Text/Huang Personal micro-signal: wo8013520