10 common errors in media relations

The goal of media PR is to fully display the company's unique appeal to the media. Media PR is different from advertising, not the act of buying advertising space, but to convince the media with sufficient reason, to make it interested in your company, and to have the will to pay attention and report. Therefore, the work against the media must not be lightly done.

The following are some of the mistakes that often occur in PR and http://www.aliyun.com/zixun/aggregation/17529.html "> PR companies when dealing with media pr.

1, inappropriate timing. Here the timing, on the one hand refers to whether the content of the communication with the Company's current strategic and tactical target process, on the other hand refers to the media publishing cycle, often, different media have different publishing cycle, if the understanding is not transparent, can not produce the desired results.

2, incomprehensible language. Complex jargon and jargon are hard to impress, to read a lot of material and knowledgeable editors every day, to make their language easy to understand, concise and powerful.

3, Rough press releases. It is a taboo for news manuscripts to have grammatical errors, unclear expressions, complex sentences and forced structures. The lack of sufficient detail to support and validate ideas is also a common technical error.

4, lack of follow up. The media friends are very busy, some simple written information may not make them get a good impression, therefore need to follow up and necessary communication.

5, excessive rendering. You certainly want to get positive coverage, but pay attention to the news media's job is to report solid news and depth of view, so avoid exaggeration and rendering, and more to provide facts, insights and knowledge.

6, aimless press releases. The biggest problem with press releases is that there is a unique news perspective and perspective that lacks the media that can be further tapped, and corporate press releases tend to be too far from corporate marketing to make a fuss about anything trivial, making it easy for media editors to completely dispel your interest. It was like a little boy who cried wolf, one or two times down, and closed his ears for convenience. Therefore, from the point of view of the value of the news, avoid eyebrows, not sporogenous news.

7, never read the newspaper. Some PR directors rarely even read newspapers, do not understand the industry dynamic and competitive environment, also do not understand the media ecological situation. The PR director is responsible for making PR plans, how can a person who does not read the newspaper make effective media communication plans? As far as I know, the PR director of an international PR company is often a foreigner who does not read Chinese or Chinese newspapers, and they make plans, just as the blind man who relies on the guide dog looks worried.

8, lack of planning. Plan everything so you know why you do it, how you do it, when you do it, and where you do it. The direction arises from the plan, and the effect depends on the plan. Although the plan is not immutable, however, a lack of planning, with the nature of the PR, is definitely not a good pr.

9, unreasonable PR service. This is reflected in two areas, on the one hand, excessive outsourcing, everything to the public relations company to do, and in fact, the company may spend too much money on public relations services, and many services are not necessary. On the other hand is too low outsourcing, everything by themselves rolled up sleeves to dry, a year or two can, after all, can show their ability and extraordinary value in front of the boss, but this is not sustainable after all. Therefore, the use of public relations company services, to find a reasonable balance, so that it can play the most optimized value.

10, stick to a small circle. A lot of PR like to use their familiar media and journalist friends, such a relationship is enough iron enough reliable, but limited to the value of customers, also does not reflect the professional level of PR personnel. The reasonable idea is to choose the right media and journalists according to the right plan, rather than sticking to a narrow circle of friends.

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