10 points to note for Internet products

Today's society is not as conservative as it used to be, talk about this kind of topic will be red, we initially do Elephant condoms (hereinafter called elephants) this product, but also because there are many young friends around, together will talk about the condom has any pain points. In response to this problem, the idea of designing a unique product to solve these problems.

Fun and easy to use is a unique experience of elephant condoms. After opening the elephant, he will automatically help you to distinguish the point between the opposite side, which is very convenient and very like. The traditional condom user is a purchase is finished. Our products are different, it is a relatively complete product experience process. For example, we also specialize in a garbage bag. Of course, our products have some other accessories.

Elephants also have one feature: upgrades are particularly fast. Young people like this, the elephant will continue to upgrade until it is particularly perfect to develop other categories, because it is very difficult to do this product. Our goal is to be like Apple.

We now mainly through the official website for sale. This can first interact with the user, but also to provide users with the best service. The first products were all sold through the official website and are now sold through Watson. Like Watson, these channels are actively looking for us. When your brand is doing well enough, the channel will come to you.

The original elephant users are my friends. When a user becomes your friend, you are sure to do your best to serve him. Then let them influence the friends around them. Our investment in advertising is almost zero, do not do any money work, but you can find us in some media. such as micro-letter These are we can play hands and feet of the transmission channels, including everyone look at the rice chat, watercress, Baidu Bar, MO and so on.

We now have a plan, is to do a virtual Internet side of the product, and affect more users. So you may not understand, in other words, we develop the idea is: to find a certain kind of eternal human desires, see through it, and then use the modern Internet way to provide users with services, to create benefits.

As we know Maslow's hierarchy of needs theory, the first layer is about sex. So at that time we think about whether to use the Internet method to do a product, first attract enough users, and then let them buy the actual products, we have a lot of ideas about the product is like this.

Here I summarize some ideas about making Internet products:

One is to allow users to use your product to make money. Like a pedestrian network, its business model is very simple, that is, the vacant house rented to want to travel but do not want to live in the hotel, because there is no real estate intermediary participation.

The second is like the United States, everyone used it after all think that the photos taken out is very beautiful, so that users in the process of using products very happy to meet the user's vanity.

Three is to help your users save time or spend time. This itself seems to be a contradiction, but we look at two examples, one is Uber, want to use the car can no longer call to the car rental company, quickly on the Uberapp, directly called a nearby car, save time. There is also a company, on the basis of a game on the Nasdaq listed in the United States, to do 1 billion of dollars. This is actually two very extreme cases, one is to help you save time, one is to help you kill time, your products to be able to do these two points.

Four is the product to make people easy to use, no learning costs. It is easy to transfer from the real world to use the products of the virtual world, but there is no cost.

Five is to make your users look smarter. What do you mean by that? For example, you are in the American group group buying online shopping is particularly cheap, then you will show off with friends, you see me and you buy the same thing, cheaper than you, I am not particularly smart?

Six is to be easy to explain what your product is doing. There are two points inside this. One, you can say in a word clearly what your product is. Second, the more core is, your users can use a word, to his friends to introduce your products.

Seven is to increase the degree of user acquaintance. We look at the current social media, all have this product attribute, especially the degree of heterosexual acquaintance.

Eight is to solve the mainstream audience encountered real problems, or to cater to human desires. The human desire is nothing more than these points, security, demand, respect and so on.

Nine is to let users get what they want. Like Weibo, not only can promote marketing, also can go to see the news, also can communicate with each other, also can express a point of view, demand is diverse.

Ten is to allow products to provide some value-added services, but also to promote user growth.

This is my experience in making products. Of course, the most important thing is that your product should have a certain degree of universality. But even if your product does this, it sells very expensive, the cost of using your product is high, and there is no explosive growth.