10 startups that drive traditional industries with data!

According to the Capital Laboratory 2012 annual venture investment and mergers and acquisitions report, 2012 domestic and foreign data services in the field of 124 investment cases in all sectors ranked second. The data show that "big Data" is no longer just a vague concept, but a very fast pace in all areas of roots. In more than 100 cases, in addition to the close integration of large data with social media, E-commerce and advertising/marketing, it is particularly noteworthy that specialized data services have penetrated traditional industries such as agriculture, architecture, energy, sports, catering, music, and that this trend will be further enhanced in the future, and will greatly promote the upgrading of traditional industries, for emerging data services providers, is also a very worthy of attention and grasp of business opportunities.

From these 124 investment cases, we combed out 10 typical startups that are helping farmers manage their farms more scientifically, helping car companies find potential customers in time, helping the data center reduce energy and cost, and helping musicians know the popularity of their work ... They are driving traditional industries with data, making traditional industries smarter and more nimble.

1. Weather Accident Insurance Company The Climate Corporation (Service Area: agriculture)

The Climate Corporation provides agricultural growers with a weather insurance program called Total Weather ping (TWI), covering all seasons of the year. This project utilizes the company's unique data acquisition and analysis platform, obtains the weather data from 2.5 million collection points every day, and combines with a large number of weather simulation, the massive plant root structure and the soil analysis to make a comprehensive judgment to the accident weather risk, in order to provide the farmers with crop insurance. The company claims that the insurance is characterized by the use of weather databases only, without cumbersome paper work and annoying waiting, when losses occur and need to be paid.

Headquartered in California, the company has been operating for 6 years, with more than 50 million dollars in venture capital from companies such as Google Ventures and Founders Fund.

2. Farm Cloud Management Service provider Farmeron (Service Area: agriculture)

Farmeron aims to provide farmers around the world with data tracking and analytics services similar to those of Google Analytics. Farmers can use the software on their website to record and track their own livestock husbandry (feed stock, consumption and cost, birth, death, milk production, etc., and farm income and expenditure information). The value of this is that: Farmeron helps farmers put together the fragmented agricultural production records, monitor and analyze farm and production conditions with advanced analytical tools and reports, and help farmers scientifically formulate agricultural production plans.

Farmeron was founded in Croatia and since its inception in November 2011, Farmeron has established an agricultural management platform in 14 countries to provide commercial monitoring services for 450 farms. The company received 1.4 million dollars in seed-round funding this year.

3. Soil sampling Analysis Service provider Solum (Services area: agriculture)

Solum is committed to providing sophisticated agricultural services aimed at helping farmers increase output and reduce costs. The developed software and hardware system can achieve efficient and accurate soil sampling analysis to help growers accurately fertilize at the right time and in the right place. You can use the no wait nitrate system developed by the company to analyze in the field, get the data instantly, or send the soil samples to the company's lab to help you with your analysis.

Solum was founded in 2009 and is headquartered in Silicon Valley, USA. After receiving the investment of $17 million Andreessen Horowitz in 2012, the fund has accumulated nearly 20 million U.S. dollars.

(Responsible editor: The good of the Legacy)