Hadoop has helped Google achieve a worldwide success in search engines and advertising. From the long list of users of Hadoop, you can see Facebook, see LinkedIn, see Amazon, and see EMC, EBAY,TWEETER,IBM, Microsoft, Apple, HP ... Today's Hadoop is not only the second Yahoo's special products, in addition to foreign large companies, domestic Taobao, Baidu and so on internet giants.
Today we're going to explore how Hadoop, as the underlying cloud computing platform, uses Hadoop in addition to advertising.
1. Online travel
Cloud computing provider Cloudera COO Kirk Dunn said that 80% of the world's online travel now uses Cloudera Hadoop services. He did not disclose the specific list, but the famous Orbitz CSM is one of the clients I know.
2. Moving Data
Cloudera currently provides Hadoop support for 70% of US smartphones, we can be sure that Dunn is talking about mobile data storage and processing with unlimited vendor support.
3. E-Commerce
Dunn says Cloudia offers Hadoop services to more than 10 million online businesses in the U.S., and ebay is one of their big customers because it manages a huge personal sellers market, with more than 10 million sellers. And ebay 90 days after the use of Hadoop services, net profit increased by 3%.
4. Energy Discovery
Chevron's representative explains the company's example of using Hadoop: by classifying and processing marine seismic data, it can predict the state of oil reserves.
5. Energy Saving
Chevron representative also said Hadoop also used in energy-saving, Chevron uses Hadoop to support its energy-saving system, customers in accordance with the system prompted energy saving also saved a lot of money. And the relevant people even say that the idea can be used for accurate and long-term fund forecasts.
6. Infrastructure Management
As more and more IT companies collect and analyze their server data, NetApp representatives at the Cloudera Symposium said their company was using Hadoop technology to collect equipment logs from all installation points (more than the logs number of petajoules).
7. Picture Processing
The startups ' Skybox picture is the use of Hadoop to store and process pictures, which are high-definition images that the satellite captures regularly according to the pattern of the changes in geography. Skybox recently received 70 million dollars in financing.
8. Fraud identification
This is a classic and practical topic that is very much in the market for financial institutions and intelligence agencies. One of Cloudera's customers, Zions Bancorporation, said they used Hadoop to store everything that might portend deceptive user transactions and anomalies.
9. IT security
In addition to infrastructure management, IT companies are starting to use Hadoop to handle malware and network attack data. Last year Trust
Use Hadoop for a variety of IP scores, and then the major companies can decide whether to accept those malicious IP visit.
10. Health care
Currently, Apixio is using Hadoop to help doctors and nurses better control their patients by making semantic analysis of their answers.
Hadoop definition:
1. A distributed system infrastructure developed by the Apache Foundation. Users can develop distributed programs without understanding distributed low-level details. Take full advantage of the power of cluster high speed operation and storage.
2. Hadoop is a set of open source, Java based, currently able to make thousands of of ordinary, inexpensive servers to form a stable, powerful cluster, so that it can be the PB-level large data storage, computing. Has a strong and stable ecosystem, but also has a lot of use of extension products. For example, do query pig, do distributed naming Service zookeeper, do database hive and so on.
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