15th Kwong Qu Road Auction Story: Who is Franshion real estate

Wangfangjie "Dark Horse", is franshion real estate to 4.06 billion yuan sky-high price of Beijing's newest queen to get the new title.　　In the "Double Land King" Kwong Qu Road, No. 15th auction site, in addition to Fang Hing Real Estate Brother Company-Sino-Ocean property, whether developers or media reporters, for this unfamiliar company know very little. However, as a holding company of the Chinese group, Hong Kong stock Exchange listed companies, Fang Hing Real estate is not a "dark horse", whether the 11 billion acquisition of the gold-Mao group, or the development and construction of large-scale Shanghai Port International Passenger Transport Center and Shanghai International Shipping Service Center,　　Franshion property has been in the high-end commercial real estate market in recent years with an absolutely mainstream stance.　　Just as the 15th Kwong Wan Road, which had been photographed, became king, Fang Hing Real Estate, a company once neglected by the Beijing market, is standing in the spotlight center with a strong posture. "Small company" strong Take the Land King 10, in China is a special number, 10 is perfect, is complete.　　June 30, before bidding for the site at No. 15th Kwong Nullah Road, Pan Shiyi, chairman of Soho China, selected 10th cards. This is an unforgettable day for Pan Shiyi. This day, he carries the company's official seal, with his wife Zhang Xin, the company president Shan together in Beijing, the second floor of the land auction Hall.　　Although it is not said to have access to Canton Road 15th is Tannangquwu, but as a very few of the richest developers, Pan Shiyi for the ultimate win. But Pan Shiyi is not without rivals, since the Kwong Qu Road 15th, since the listing, Ocean Real estate every day send people to inquire about the price, two companies have equal capital strength.　　And when the Poly Real Estate representative holds the 18th card to enter, Pan Shiyi's heart sank again some. But when Pan Shiyi encounters a 3rd-card franshion Real estate, the mentality may be different. He stepped forward to say hello: "You are franshion real estate?" Also listed in Hong Kong? "We are small companies," said Fang Hing Real Estate representative.　　"When Pan Shiyi hears" small company "three words, probably also does not suspect him, because Fang Xing real estate in Beijing exposure very little, although also in 2007 IPO in Hong Kong, but franshion real estate financing scale is only 425 million U.S. dollars, far less than Soho China's HK $12.9 billion. But soon the "small company" Fang Hing Real estate gave Soho China a little color, when the quote from 2.612 billion to 3.68 billion, 11 of the bidding unit only left Soho China, Poly Real Estate and Fang Hing property three.　　Almost every time after the Soho China bid, the franshion real estate representatives sitting behind them will follow up immediately, according to Pan Shiyi, the young man is "not counted". Finally, Pan Shiyi was forced to increase to 3.95 billion, Fang Hing Real estate representatives without hesitation to increase 10 million, psychological expectations only 3.3 billion of Pan Shiyi can only give up. Only franshion real estate and poly Real Estate are left on the scene.　　is another more than 10 rounds of fight, the final price by Fang Hing Real estate to 4.06 billion, has always been "deep pockets" of poly real estate is also unable to carry. The final of the host,The king of the land to the "small company" Fang Hing Real estate.　　4.06 billion of the price, and in accordance with the provisions, the payment of the price must be the company's own funds, this is not a small company can show the strength. Behind the Big Mac figure bidding to half, behind the "small company" constantly raise the card startled pan Shiyi. He went back to the conversation: "You have also entered Beijing?" Fang Hing Real Estate representative replied: "We have long been in Beijing." "After the meeting, Fang Hing Real estate representatives also confirmed that the company has been in Beijing years ago to develop residential projects, after the positioning of the adjustment for high-end commercial properties, but also in Beijing has the World Trade Center and the Westin Westin Hotel two high-end properties."　　In other words, the unknown Franshion property has long been "lurking" in Beijing, the shadow rival of Soho China, which is also dominated by commercial property development. In addition, the world's top 500, Central enterprise Franshion Group of real estate is not small companies. Founded in June 2004, Franshion Real Estate is the main real estate brand of the group, mainly commercial property development and operation.　　By the end of 2008, the total assets of Fang Hing Estate amounted to HK $34.5 billion, and the developed and held high-end commercial real estate area of about 1.7 million square meters. In addition, it is noteworthy that Fang Hing Real estate holdings of commercial properties are not "high-end" can be described, the Jin Mao tower has been the highest landmark in Shanghai.　　The Westin Beijing Westin is located in the Third Embassy district of the Peace Financial Center, also because of the famous Ka Lee to the history of the great Pit famous. Franshion Real Estate is to the parent company to acquire all the Gold Mao Group shares of all the high-end property, although the acquisition price as high as 11 billion, but still more than March 2008 Gold-Mao group Equity valuation discount more than 30%, enough to see the "unique" advantage after the door.　　At the beginning of this year, Fang Hing Real estate for the acquisition of the shares of HK $2.7 billion, and the Bank of China signed 20 billion credit.　　In addition, Fang Hing Real estate in 2008 at the end of the Huangpu River, Shanghai Port International Passenger Transport Center project, Fang Hing Real Estate, said that the Chinese group of foreign Trade history and scale, is the company to obtain Shanghai Port project's core advantages. It can be clearly felt that Fang Hing Real estate in the parent company after receiving blood transfusion, eager to start their own business. At the beginning of this year, Franshion real estate has always been low-key in Beijing and the central Media vision, in addition to the 20 billion loan credit to hold a press conference, it is the first time to board the Chinese index of Chinese real estate listed companies summarized, the chief financial Officer Jiangnan in the above list of the release ceremony to speak,　　More publicly disclosed, the company now holds 6 billion of its cash and more than 5 billion of its sales of port office assets.　In other words, Fang Hing property has at least 10 billion more cash in hand, there are also more than 20 billion credit grants, and their financial strength, in a short period of time, is in line with Soho China and ocean-going property, and has hinted at its imminent "big moves" through High-profile executive appearances, yet all this has been overlooked.　Only one developer has not overlooked Fang Hing Real estate, that is Fang Hing Real estate Brothers company Ocean. At the same time as the controlling shareholder of Fang Hing Real Estate, the group is also a shareholder of ocean-going property.　　Two companies, one of the main development of residential, a development of commercial properties, is the group's two mutually compatible real estate platform. Before the sale of Kwong Wan Road at 15th, ocean property executives had hinted to the media that recent King's winners were often unknown.　　This seemingly coincidental remark eventually became a fact. Long before the sale of Kwong Wan Road, 15th, the media speculated that this was a "next King" warm-up, Soho China and Sino-Ocean Real Estate in the competition for the central business district core block of the momentum of the battle.　　However, in the end, ocean-going property has only symbolically raised a few times to "not fight", and its brother Enterprise Fang Hing Property finally defeated Soho China. and will be to market the central business district core plots, the estimated land price of 8 billion ~100 billion, by the two major enterprises "marriage" of ocean-going real estate has been in this capacity.