1688 a global business record of business-to-business transactions

1688 a global business record of business-to-business transactions

Wen/Chen Yongdong

Inadvertently, Ali's 1688.com has set a global business-to-business daily trading record-4.19 billion. However, at the same time as its record, we need more rational thinking--b2b worthy of great attention, the electric business ecological significance far-reaching.

One, 1688 set the world record for business-to-business

Alibaba, which started with business-to-business, once set a world record, but after Ali group adjusted its structure to 7 business groups last year, the performance of 1688.com, also known as Alibaba's China station or a small-business E-commerce platform in Ali, has caused many concerns. However, more than a year later, 1688 had produced an astonishing answer.

September 5, Alibaba 1688 announced that its 9.4 stock day 230,000 buyers issued 2.52 million orders, the total amount of online transactions through 4.19 billion, creating a global trading record for the business-to-business industry. Earlier this year, the number of registered members of Business-to-business China division exceeded 100 million, up from 50 million users in 2011, doubling only more than 500 days.

These data not only let me and the small partners are stunned, but also to the entire e-commerce industry shocked. In addition, the 1688 target for the year will hit 100 billion. If 1688 can achieve this goal successfully, it will become the third largest online trading platform after Taobao and Tian-cat.

I remember 2008 years ago, Alibaba predicted the winter of foreign trade is coming. Alibaba believes that in the future for a long time, the continued weakness of foreign trade, domestic demand for continued strong growth, a large number of quality suppliers will continue to be transferred from outside the domestic circulation of products of the type and quality will be greatly enriched and upgraded. It turns out that Ali's original predictions were correct, and that made 1688 of the results today.

Second, Business-to-business is the mainstay of the electricity business

According to the report of China e-Commerce Research Center released recently, as of June 30, the national e-commerce turnover of 4.4 trillion yuan, an increase of 24.3%. Among them, business-to-business turnover was 3.4 trillion yuan, an increase of 15.3% per cent. The first half of China's business E-commerce service provider's revenue scale of 9.38 billion yuan, an increase of 25.9%, by the expansion of E-commerce scale, business-to-business services to benefit. In the market share rankings, Alibaba continued to rank first, with a market share of 43%.

This shows that the revenue of Business-to-business platform and business transactions between enterprises in the increase in volume, indicating that business-to-business business in the power of the company should be the backbone of the development, which is also a reasonable proportion of the electricity quotient of the trend. Although we are often dazzled by the price wars and consumer-to-consumer of the merchants, the more low-key business-to-business should be the real big head.

In fact, at present, 1688 of Alibaba's business-to-business business in the proportion is not very large, but its progress is quite obvious. In particular, Alibaba Group through Ali and Taobao account, as well as the promotion of Cbbs (consumers, channels, manufacturers, E-commerce service providers) strategy, the speed of its progress is more obvious.

From the chain of B2B2C, as long as e-commerce constantly in development, then C (consumer) end of the demand will continue to expand, the natural need for more wholesale sourcing. At this point, upstream of the business-to-business platform has become a natural choice, because has been immersed in the electric business and Consumer-to-consumer sellers are naturally more willing to choose a business-to-business platform to purchase. What's more, there are more conveniences between the various platforms of Ali.

More exciting accommodation is, the Ministry of Industry September 5 released the Information Industrialization Deep Integration plan notice, clearly pointed out: by 2018 the National E-commerce (business-to-business) turnover will exceed 20 trillion yuan. This means that domestic business-to-business trade will remain at around 15% per cent annual growth for 5 years. This is not only a 1688 chance, but also an opportunity for all business-to-business platforms and their companies.

Third, Alibaba's ecological system observation

Thinking about it, I can't help thinking about the ecological system that Alibaba has been constructing for nearly two years. Ali called it "self-cultivation", and hoped that its ecosystem is more market-oriented, platform, data and species diversity (modernization), the ultimate realization of "the same ecological, thousands company" good social business ecosystem.

Remember last July, Ali is about to adjust the original structure to 7 business groups-Taobao, a Amoy, cat, Poly Cost-effective, Aliyun, Ali International Business and Ali Small business. At that time, the "Seven Swords" can cooperate with each other, plus Alipay, already very daunting.

Then, further, this January, Ali will be restructured into 25 business departments-shared business Division; Business Division, Ali Mother Division (display ads, P4P, Amoy Alliance), a Amoy and search division, the Department of the Cat Division, Logistics Division (Skynet), the Department of Aerospace Division Category of Operations Division, Digital Business Division; Integrated Business Division, Consumer Portal Division, Interactive Business Division, Wireless Division, the Department for the development of the client, the Music division, the business department, the local Life Division, data Platform Division, information Platform Division, Cloud OS Division, Aliyun Division ; business-to-business China Division (CBU); Business-to-business International Division; At this time, the feeling that Ali's ecology is an aircraft carrier.

Later, Ma Yun retired, to engage in rookie logistics, but logistics is also in the realization of its electrical business objectives to do ancillary work. The latest news, September 4, Ma Yun announced that the Alibaba Logistics Division and rookie network merger. Plus Alipay, Ali Finance and other group business, think of Ali is how a huge ecological system. The general enterprise may have a few shots, a few ordinary ships or warships, and Ali has the aircraft carrier.

It should be said that 1688 is only part of Ali Carrier (business-to-business China Division). 1688 of the rapid rise of Ali this aircraft carrier to add a stronger strength, and fully stimulate the domestic small and medium-sized enterprises of the business-to-business trading market. Of course, 1688 how to cooperate with other parts of the aircraft carrier combat, is the future test of Ali Place.

At this time, think of Ma Yun once rhetoric, although at that time sounded distant, but the fact is that the scale of the electric quotient is constantly to its forecast scale development. 1688 is only the tip of the iceberg of the electric quotient, the significance of the electric quotient ecosystem is more far-reaching. The electricity dealer has already been not accepted! Are you ready to meet this trend? (Author: Chen Yongdong, China's top ten it bloggers, email: cyd888@sina.com)