1th Shop CEO Gege: Quality and speed of decision making

I am studying operations research and http://www.aliyun.com/zixun/aggregation/8651.html "> Operations Management" (Operations study and Operations Management) born. Doing emergency management in the United States and doing business in the past few years made me realize that the decision science and optimization theory that I learned previously ignored a very important factor--the speed of decision making. For many enterprises and industries in a special stage, decision-making speed on the success or failure of the impact is no less than the quality of decision-making, and often even more important.

The invention of computers, especially the advent of the Internet, makes decision-making more important. The internet age is characterized by greater information transmission, more communication methods and channels, more intense competition, more frequent product replacement and more personalized customer demand. In short, the market is changing rapidly and we are faced with more decisions and opportunities every day.

The traditional process of decision-making science is: collecting raw data, filtering and analyzing, determining decision goal and constraint, establishing decision optimization model and solving, and using the result to support decision. And this decision mechanism is based on a very important assumption that 11545.html "> We have enough time to do all this, and often this assumption is extremely luxurious."

is the quality of the decision important? No doubt! But what is the effect of such high-quality decisions when decisions are taken when the opportunity is no longer in the process of decision making because of the need for a lot of analysis and discussion to get the best decision?

The real time operation control System I used to develop for airlines is a typical example. When a flight is canceled there are a variety of solutions, such as changing planes, modifying flights, assigning customers to other flights, and so on. Customer satisfaction and cost should be considered comprehensively. But if the decision is slow, many opportunities are not available, such as the original can be replaced aircraft, can be dragged too long the aircraft has already taken off.

When we design the system, we make the decision speed as a very important factor, simplify the decision-making process, do a lot of data preprocessing and plan, solve the problem by approximate method (limited in a few 10 seconds) without requiring optimal, and offer a variety of schemes for comparison. All of this makes our system more competitive than any other competitor and is used by a number of large U.S. airlines to become the industry's standard.

Although most of the e-commerce industry is not real-time decision-making, but the sense of urgency of time. Even a lot of comparative strategy decisions are made quickly. A good business model will soon be replicated, with the size, strength, system development capabilities, and basic business modules of the enterprise into a good idea immediately socialized, and make your creative value greatly reduced.

Give us an example of two quick decisions to benefit from. Three years ago, we were inspired by an American business model to offer a deep discount on a daily basis, attracting a large number of customers to see every day, very viscous. I and partner Liu Junling on the way to work made a decision, immediately call the relevant departments to meet, rapid development, group of Goods, design marketing program, the Night Line "daily One", become the signboard of Shop No. 1th.

Last year on Weibo, I saw Tesco's idea of a virtual store at a South Korean subway station and won the Cannes Advertising Festival award. The next day we organized the discussion, feel very fit 1th store the concept of online supermarket and we just launched the handheld 1th shop promotion, decided to try. But consider the discovery very complex, the task is numerous, the quick launch almost burritos impossible.

First of all to develop the system to identify two-dimensional code, the merchandise needs to be photographed to improve the three-dimensional and clarity, and the media to talk about the advertising position of the schedule, the need for selected goods and determine prices, the need for virtual supermarket advertising design and production, and so on. The team put forward at least a few months to prepare, we felt the urgency of the time and decided to launch within three weeks, and worked out a detailed implementation plan to set the ad's schedule in three weeks ' time.

Our team relies on strong executive power to complete the project on schedule and launch it northward. After the launch of our media attention increased by four times times, brand attention to improve nearly three times times, Palm 1th shop orders also increased by more than twice times. We named this model "Infinity store 1th", homophonic for Wireless also express boundless. The implant in the film "I Do" also attracts the attention of the public, and the brand is launched for shop 1th.

In short, in determining the effectiveness of decision-making factors, do not forget that decision-making speed is often the key. The correct decision, if not implemented in time, will lose the fighter and become irrelevant!.