2 million just started Chinese dream net Cao Xiaogang talk about the public

Throughout the interview, Cao Xiaogang did not have the kind of http://www.aliyun.com/zixun/aggregation/8555.html "> Internet innovator with a mouthful of the terminology of the train" bombing, all explained, discourse level analogy popular, As the public-sponsored sites are walking the mass line, will be difficult to understand the project, in a clear way to explain to you to hear, so that from the grassroots to get the most knowledge of support.

Wen/Zhang Shule

A casual outfit Cao Xiaogang difficult to feel as the founder of the Chinese Dream network of the gas field. Only 2 months ago, the site was just online, can be in 2 months time, this innovative public website's daily average visit amount to 20W, its backstage collection project more than 120, successfully on-line 56 projects, in the plan time the public to raise the successful project 9, altogether raises the capital 2521939 yuan, the remaining project, Most of the time has not come to an end, the prospects for success are considerable.

The public is not a mystery.

Marx in the process of writing "capital" has been Engels and other people's financial support, this is actually the public chip. Chinese Dream Net COO Cao Xiaogang with a metaphor as a prologue, very easy to adjust the atmosphere of the dialogue to the casual mode, as a veteran in the Internet industry for many years, not to birthdays he has a special understanding of the public chip.

Money problems have always been the biggest trouble for entrepreneurs. Many good projects, not to be invested, tend to die in the womb. "What would happen to the world if capital did not have Engels ' support?" Cao Xiaogang said: "Some of the projects that may initially appear to be not strong in earning money, banks will not lend, and no angel investment intervention, how to do?" ”

Early based on the angel investment between acquaintances is the initial version of the public, and now the public is beyond the angel investment to see only major projects, there are substantial returns of the project, forming another form, that is, the Chinese Dream Network in the building of a nearly universal participation in the focus mode.

In simple terms, the amount and reward of the supporters are set by the project initiator. Generally speaking, science and technology products, books and so on with the nature of pre-sale, financing successful production or publishing, support the amount of people to buy preferential prices, or get signed posters and other gifts.

There are also projects that return immaterial, for example, in a micro-film project, support 50 yuan user name can appear in the credits, support 500 yuan can participate in the premiere of micro-film, support 5000 yuan can watch and shoot, if the amount of support reached 10000 yuan, can also be a guest actor.

Of course, there are many ways to return. 1 yuan donation, in the public is not what the problem, the key to see the people tell the dream, what dreams to impress netizens, what returns to attract netizens, Cao Xiaogang said: People with innovative ideas, and have 100% of the project Autonomy, which is the largest support for entrepreneurship.

In this sense, the public is not only not mysterious, but also very real, the key is how to achieve.

2 million how to achieve?

In fact, in China, the masses themselves, as it is to be nurtured by the public projects--the dystocia.

"Creators, such as artists, photographers, artisans, actors, designers, video producers, or writers, in other words, anyone who works in art can live with 1000 hardcore fans." "This is the idea of" 1000 hardcore fans "put forward by Kelly in his book technical elements.

But the Prophet Kelly may not have thought that his vision, in the public is quickly achieved, but this is in the west, 1500 of the public platform, raising more than 6 billion U.S. dollars.

In China, the public raised more than 2 years of time, more than 10 of the public-funded sites did not bring many surprises to the internet industry. This also makes the Chinese dream Net 2 months 2 million, become a possibility to change the embarrassing situation of the hope.

But for Cao Xiaogang, this is just the beginning, reaching 2 months 2 million, and not as difficult as it seems, "the key is to choose a good project." "Cao Xiaogang think:" As a platform, we must have their own personality, the Chinese Dream net personality is innovation, so for the online project, it will and the Chinese dream net this personality match. ”

Recently in the Chinese Dream online success of the eggplant talk show "My colleagues are the best" late comedy talk show Theater version, only 4 days, to raise funds 21200 Yuan, 105% to complete the target. and "Smile Point" lies in this with the cock silk white-collar mainly hits the target audience's team, has conquered the Netizen's wallet with the joke. Most of the 9 successful projects, such as China's first to use Bitcoin to complete left-behind children's New Year's wish donation; rely on the fan economy to achieve the "butterfly Blue" "The whole Vocational School" Souvenir album Publishing project, through Low-cost, environmental protection and unique technology positioning and the second generation of the popular G-Products environmental protection headphones, the essence of the "innovation" two words.

Every dream, it seems, is not grand, but real, and very innovative. Cao Xiaogang said, in fact, the public in China has been stranded, is that the ideal is too grand, the reality is too bony, not to accept the idea of the netizens, not easily from the wallet to take money for those too avantgarde, too much customer's project to pay, innovation is not necessarily a technical high standard, It can actually be a very real life of netizens.

"Perhaps another reason to start well is because we are not just a platform, we also provide protection." "Cao Xiaogang said. His words of the emboldened is, as a platform for the Chinese Dream Network will cast 200 million yuan public funds, fully support all types of high-quality public-funded projects. Industry insiders believe that the move will greatly protect the potential of the public projects can be a smooth "landing", equal to the nascent state of the Chinese public-funded projects, bought a "insurance."

"The future is very optimistic, in 2013, all the public-funded sites are busy with the popularization of the public, the public also to some extent by the government's endorsement, the Chinese dream net like a train bound for the spring, carrying the hope to the future." At the end of the interview, Cao Xiaogang said the vision.