2013 10 Trends: Big Data analysis is the key

December 11, according to foreign media reports, according to the Global Public relations agency Hotwire and Digital published the fourth annual data trend report, large data analysis, bio-cracking and more integrated social experience will be the 2013 major digital trend.

The report examines key trends that will dominate communications and marketing in the 2013, from the impact of cheap and easily available data on digital medicine, from social commerce to the emotional world, and the 2013 digital trend, which looks more diverse than 2012. The 10 major trends identified in this report are:

1. Internet social networks will enter the enterprise: There will be a shift in the misconception that employees use social networks to reduce office efficiency. Instead, businesses have begun to integrate business-focused social networks, such as Yammer and Convo, into the company's structure.

2. The real arrival of the data Geek era: with large data prices cheaper and more convenient to use, through a large number of tools and techniques to analyze large data, the data geek era will come true.

3. Digital medicine: The digital tsunami has upended every aspect of marketing to human resources. The next industry facing the digital revolution will be healthcare. From bio-cracking our genome data to smartphone apps that help measure our performance, the early leaders of digital medicine will have real opportunities.

4. Companies will learn: regulatory measures to try to stop these tendencies are less important as the public despises the greed of big companies to an unprecedented high. Technology-led social commerce is a harbinger of a more effective shift in the old paradigm, with communications professionals becoming the most important advisers.

5. Less and more targeted: when social media is at an early stage, the more fans you have, the better. The 2013 will shift to fewer, but more targeted, metrics. Fringe communities will appear. Advertisers will find a godsend because these communities will provide a ready-made, interest-focused audience.

6. The Internet of things will become a reality: we will soon live in a world where Internet connections are very popular. There, the nearby shops will know that we have finished our milk. This idea has been discussed for many years, but we are finally getting into the internet of things as a phase of reality. This reality was realized in 2013.

7. Storytelling will increase: social media has made us all storytellers. But in 2013, we will see the popularity and improvement of storytelling in social media. The most effective aspect of this trend is to let your listeners spread the story in their own words and actions.

8. A more content-oriented television: the TV will no longer be just a box in the room, but rather content-oriented, with a layer of social interaction. The three risks and opportunities in the television set are: Super events, immersive, interactive televisions; know who I am.

9. Network behaviour will change: Until recently, there was evidence that children dominate the Internet. But their behaviour is changing. We have reached a point of saturation: people prefer to find meaningful connections on marginal social networks. Advertisers need to understand these connections and, more importantly, pay closer attention to the metrics in the 2013.

10. Consistent social user experience: In the past six years, we have only tried to increase the number of verbal online content, but we have not yet considered the way to integrate this activity together. In 2013, we need to ensure that users have a consistent experience, regardless of which channel the user is using.

(Responsible editor: The good of the Legacy)